Coco de Mer Develops 'Fifty Shades Darker' Lingerie Collection

LONDON — A new "Fifty Shades Darker"-inspired lingerie collection has been created by Coco de Mer, which has worked with “Fifty Shades of Grey” author E.L. James to develop the range. 

Coco de Mer said that their Fifty Shades Darker lingerie “is being launched to coincide with the release of the new ‘Fifty Shades Darker’ film, starring Jamie Dornan and Dakota Johnson — which comes out globally around Valentine’s Day next year.”

The new lingerie, which will go on sale in September, is inspired by the character Anastasia Steele’s “growth in sexual confidence as she gradually takes the dominant role in her relationship with billionaire Christian Grey,” according to Coco de Mer.

Coco de Mer Managing Director Lucy Litwack said, “’Fifty Shades Darker’ documents Anastasia’s growth in self-worth, which has a knock-on effect on her relationship with Christian. She is now more in control. It’s as if the roles have been reversed. Ana starts to uncover her underlying sexual desires, becoming more liberated in and out of the bedroom.”

Litwack said, “Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”

E.L. James said, “I took inspiration from Coco de Mer when I was writing the books and visited the boutique in Covent Garden as part of my research. Fifty Shades Darker Lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic.”

Items in Coco de Mer’s Fifty Shades Darker Lingerie Collection include Red Room, Escala, Masquerade, Goddess, Steele and Asatasia.

Fifty Shades Darker Lingerie, according to Coco de Mer, “has been priced to appeal to a wide fan base, starting at £15 for a g-string and going up to £60 for a robe. It will be available from September through the Coco de Mer boutique and Coco-de-mer.com and Lovehoney as well as Asos.com, House of Fraser and Hunkemoller in Europe.”

For information on Coco de Mer, follow them on Twitter and Facebook.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More