Good Vibrations Acquires Santa Cruz's Camouflage

Good Vibrations Acquires Santa Cruz's Camouflage

SAN FRANCISCO — Bay Area-based adult retail chain Good Vibrations has announced their acquisition of Camouflage, located at 1329 Pacific Ave. in Santa Cruz, Calif.

Camouflage, a retail fixture in Downtown Santa Cruz for 36 years, has been owned and operated by Ken Vinson. Camouflage’s original owner, Joan Levine, opened the store in 1980 — and Vinson and his late wife, Shannon Collins, became the new owners in 2006. Vinson operated Camouflage with Collins until her death in 2012.

A spokesperson for Good Vibrations described Camouflage as a “fun, friendly and positively sexy place to buy lingerie, sexy costumes, and showcase a selection of sex toys in its smaller back room.” 

Ken Vinson said, "Good Vibrations has been a friend and a partner of Camouflage for a long time. I am thrilled to be able to pass the torch to such an organization for whom we have so much respect. I know they will carry on Camouflage's mission of sex-positivity and continue to be a great resource for Santa Cruz for many years to come."

Jackie Rednour-Bruckman, executive vice president of Good Vibrations, said, "When Ken reached out to us, it seemed like a natural fit. And we are happy to keep Camouflage thriving in such a wonderful community for years to come. While part of the Good Vibrations family, Camouflage will continue to run independently and retain its unique and playful spirit. Long-time staff are still at the helm to help provide a fun and sexy place along Pacific Ave. in Downtown Santa Cruz, Calif."

Good Vibrations has stores in San Francisco, Berkeley, Oakland and Palo Alto in Northern California as well as a store in Brookline, Mass.

For more information on Good Vibrations, visit their official website or follow them on Twitter

For more information on Camouflage, visit their official website

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts Co-Founder Marlene Bertino Passes Away at 84

Marlene Bertino, co-founder of Fantasy Gifts, has passed away at the age of 84.

Dame Launches 'Trump Tariff' Surcharge

Sexual wellness brand Dame has introduced a "Trump Tariff" surcharge as a line item for vibrator purchases.

Lovehoney Launches 'Dild-Os' Adult Cereal Featuring Free Vibrator in Every Box

Lovehoney has partnered with cereal brand Surreal to launch a breakfast product called Dild-Os, which includes a free vibrator in every box.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new three-function vibrator from its Javida line.

BeYourLover Debuts 'Joy Cup' Vibrator

Pleasure brand BeYourLover has introduced its Joy Cup clitoral sucking vibrator.

Wicked Sensual Care Spotlighted at New York Museum of Sex

Wicked Sensual Care’s Simply Timeless lubricant collection is being featured in a window display at Museum of Sex in New York City.

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away. He was 78.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Show More