Lovehoney's 'Frisky Business' Debuts on Australian TV

Lovehoney's 'Frisky Business' Debuts on Australian TV

BRISBANE — Lovehoney has announced the debut of its new fly-on-the-wall TV series, “Frisky Business,” which aired this month on Australian television.

According to the company, the serial documentary takes a behind-the-scenes look at the sex toy firm that has achieved annual sales of $65 million.

The four-part series alternatively known in the U.K. as “The Joy of Sex Toys,” began airing on the SBS2 channel on August 23, with episodes one and two, and then concluded with episodes three and four on August 30.

The series focuses on the characters who work in the Lovehoney offices in Bath, U.K., and Brisbane, Australia, with highlights featuring a Motörhead product launch, lingerie photo shoots with MTV stars Marnie Simpson and Chloe Goodman, and showcases the 2015 XBIZ awards in L.A., where Lovehoney won multiple awards.

The show also includes Lovehoney staff members Laura and Chris, who fell in love while working at Lovehoney in the U.K., and now work in Australia.

Lovehoney co-owner Neal Slateford says the company is thrilled to bring “Frisky Business” to Australia.

“The first two episodes had the highest daily ratings for SBS and sales of our Motörhead Official Pleasure Collection have doubled in the last week thanks to the exposure from the show,” Slateford says. “Episodes three and four feature our expansion into Australia, the growth of the Lovehoney team and lots of fun and games with our Australian customers.”

“Frisky Business” Season 2 is Lovehoney’s third TV collaboration with Oblong Films following the successful documentary “More Sex Please, We’re British,” in 2012 and the original six-part “Frisky Business” Season 1 in 2014.

Oblong’s Executive Producer Jonny Young said the company has a long track record working with Lovehoney in the U.K.

“Just when we thought they couldn’t get any bigger or better — they did!” exclaims Young. “Expanding their operations in Australia meant we had more great characters and story lines to pursue. The gang out in Brisbane are lovely people, and that really comes across on screen.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More