tokidoki x Lovehoney Launching in October

tokidoki x Lovehoney Launching in October

BATH, England — Lovehoney has joined forces with tokidoki, the pop-culture brand meaning “sometimes” in Japanese to launch a range of collectible designer pleasure toys.

Lovehoney’s popular products have been reimagined for a style-savvy audience, featuring never-before-seen designs created exclusively for the tokidoki x Lovehoney collaboration. The result is a “kawaii” (Japanese for “cute”) range emblazoned with the characters designed by tokidoki’s co-founder and Creative Director Simone Legno.

“We are thrilled to be working with industry leader Lovehoney and to collaborate on such an innovative range that promotes the importance of sexual health and overall well-being,” said tokidoki co-founder and CEO Pooneh Mohajer.  

The tokidoki x Lovehoney range features bullet, classic, clitoral and finger vibrators, as well as love rings, male strokers and the Unicorn Wand Vibrator. Described as Lovehoney’s most fashion-forward and colorful range to date, the company says it predicts the collaboration will be popular amongst 18-30s.

Lovehoney’s international sales manager for the U.K. and U.S. Kate Hodgson-Egan, said, “The tokidoki Pleasure Collection is like nothing else out there. The 18-30 market is key for us and we noticed there were high levels of interest in Japanese culture and Kawaii-inspired designs amongst this audience. This is the most design inspired range we’ve had to date.

“We used state-of-the-art techniques to print the bespoke designs onto silicone. The result is a range of powerful toys that look and feel incredible.”

Hodgson-Egan added, “My personal favourite is the Unicorn Wand Vibrator. It’s not every day you see a unicorn’s head on a sex toy - it really must be seen to be believed.”

The range launches at eroFame in Hannover, Germany in October and will ship to retailers in early November.

For more info about tokidoki pleasure products, find the trade sales team at booth #7 at eroFame on October 5-7, contact enquiries@lovehoneytrade.com or visit the Lovehoney Trade website.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More