'Tokidoki x Lovehoney' Available for Pre-Order at Williams Trading

PENNSAUKEN, N.J. — Williams Trading Co. has announced that it is accepting pre-orders for the tokidoki x Lovehoney collection of pleasure toys, a collaboration between Lovehoney and tokidoki.

“The tokidoki x Lovehoney range features bullet, classic, clitoral and finger vibrators as well as love rings, male strokers and the all new show-stopping Unicorn Wand Vibrator,” a spokesperson for Williams Trading Co. said. 

The tokidoki x Lovehoney line is influenced by Japan’s kawaii culture. In Japanese, kawaii means “cute,” while tokidoki means “sometimes.”

“The most fashion-forward and colorful Lovehoney range to date, the collaboration is set to be popular amongst 18-30-year olds who are looking to inject some color into their sex lives,” Williams Trading Co. said.

Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “Two standout pieces are the Unicorn Wand and the Love Ring, with skulls printed onto the silicone. They are fashion-forward and truly standout pieces that will surely catch a customer’s eye on the retail floor. There is nothing else like it on the market today.”

Scott Dantis, director of sales and marketing for Williams Trading Co., said, “Adult retailers targeting the all-important 18-30s demographic can be the first to promote this exciting new line from Lovehoney with a pre-order at Williams Trading. Eye-catching shelf wobblers, slatwall skin and posters are being developed for this line and will also be available during pre-order.”

For more information on Williams Trading Co., visit WilliamsTradingCo.com or follow the pleasure products distributor on Twitter.

For more information on Lovehoney, visit Lovehoney.co.uk or follow the U.K.-based manufacturer on Twitter or YouTube.

For more information on tokidoki, visit Tokidoki.it.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Vibrating Anal Beads' From 'Anos' Line

Orion Wholesale has introduced the Flexible Anal Beads with Jumping Vibrations from its Anos line.

Liberator Names Lindsay Hargis Manager of Affiliate, Influencer and Strategic Partnerships

Liberator has appointed Lindsay Hargis as its new manager of affiliate, influencer and strategic partnerships.

Hankey's Toys Releases 'Roxas Caelum' Dildo

The Roxas Caelum dildo from Mr. Hankey's Toys has been unveiled.

Ghettoff Founder Nefertiti Mitchell Passes Away

Nefertiti "Neff" Mitchell, founder and CEO of adult retail store Ghettof, has passed away.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Orion Debuts 'Skull Masturbator' From Rebel Line

Orion Wholesale has released the Skull Masturbator from its Rebel collection.

Blush Launches 'UrSelf' Line

Blush has launched its UrSelf line of pleasure products.

Chalovelo Debuts 'MotoX1' Stroker

Pleasure brand Chalovelo has introduced its new MotoX1 Masturbator.

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Show More