Williams Trading Offers Lovehoney's 'Fifty Shades Darker' for Pre-Order

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading Co. has announced that Lovehoney’s new Fifty Shades Darker line of BDSM toys is now available for pre-order.

All of the products in Lovehoney’s Fifty Shades Darker line have been approved by E.L. James, author of the novel “Fifty Shades of Grey” and its sequel “Fifty Shades Darker.”

A spokesperson for Williams Trading Co. said, “The Fifty Shades Darker Collection encompasses 14 beautifully constructed restraints, punishment tools and sensual body adornments that best depict items featured in the upcoming movie, ‘Fifty Shades Darker,’ scheduled for release Valentine’s Day 2017. All of (them) prominently display the official ‘Fifty Shades of Grey’ licensing label.”

In September, Universal Studios released the first official trailer for the “Fifty Shades Darker” film— and the trailer, according to a Williams Trading Co. spokesperson, “amassed an unprecedented 114 million views in its first 24 hours from various digital platforms. It received more than 2.5 million views on the film's official Facebook page. Over 39.4 million views came from North America, while 74.6 million views came from over 32 international markets, including the U.K., Mexico and France. This broke the previous record held by ‘Star Wars: The Force Awakens’ when it racked up 112 million views in the same amount of time in Oct. 2015.”

Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “As with the release of the books and the first movie, ‘Fifty Shades Darker’ is slated to increase adult novelty purchasing once again as curious newcomers and mainstream adults become interested in replicating the bondage scenes and steamy sex depicted in the series. Although it's unclear how long the uptick in adult sales will continue after the movie release, it’s a sure bet it will draw new customers into an adult store.”

Scott Dantis, director of sales and marketing for Williams Trading Co., said, “Now is the perfect time for retailers to prepare for the Valentine selling season. This new offering of high-quality silicone toys and quality bondage items is sure to create a buzz on the retail floor and increase sales.”

For more information on Williams Trading Co., visit WilliamsTradingCo.com or follow the pleasure products distributor on Twitter.

For more information on Lovehoney, visit Lovehoney.co.uk or follow the U.K.-based manufacturer on Twitter or YouTube.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More