SAN FRANCISCO — Vine, the app that became popular for its six-second video clips, is shutting down after three years online.
Parent company Twitter offered little details about the closure but noted that it also was cutting 9 percent of its workforce following slow growth in its space.
Twitter, which acquired the app in 2012 before it had even launched, started making changes to its features this year to lure more users.
Vine users were able to post longer videos — clips up to 140 seconds — and the service created revshare opportunities for creators.
But many of Vine’s creators, including adult stars, slowly abandoned the app and moved on to other forms of social media, like Snapchat and Instagram.
In a statement on Medium.com, Team Vine and Twitter made the announcement of the closure.
“Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app,” Team Vine and Twitter said.
“Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
“Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.”
