Williams Trading Announces 'Become the Dessert' Contest

PENNSAUKEN, N.J. — In celebration of the Gelato product launch by System JO, Williams Trading Co. is conducting a contest for all adult brick-and-mortar retailers to win a fully customized Become the Dessert Custom Bike valued at more than $2000. 

“As seen at ANME, the Become the Dessert Custom Bike is not only a working bicycle, but a seriously creative System JO Gelato product display that is eye-catching on the retail floor,” Williams Trading Co. said.

“System JO’s Gelato is a collection of flavored water-based personal lubricants designed to enhance foreplay and comfort of intimacy,” Williams Trading Co. said. “Formulated using a pure plant-sourced glycerin, this product provides a comfortable glide using quality ingredients."

System JO Gelato is available in five flavors; salted caramel, tira misu, mint chocolate, hazelnut espresso and creme brulee.

To enter, Williams Trading Co. said, one must “place a minimum order of $150 for the new System JO Gelato full product range and send a picture of your creative and exciting Gelato store display to the attention of Erin V. at erinm@williams-trading.com. The store with the most prominent, eye-catching display wins.”

All dealers must be an active customer of Williams Trading Co., brick and mortar only.

Photos submissions must be submitted no later than Dec. 31.

Participating dealers must purchase the new System Jo Gelato Product Line from now until Dec. 15.

For more information, visit Williams Trading Co.'s official website or follow the veteran distributor on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Show More