BATH, U.K. — Lovehoney has announced that it is now shipping point of sale (POS) material for Fifty Shades Darker: The Official Pleasure Collection.
The material comes in time for the Feb. 2017 release of the “Fifty Shades Darker” film. Designed in-house by Lovehoney, the material includes door signs, header cards, door wobblers, hanging signs, posters and display cubes.
“The next collection of POS has been designed to display the new products to their full potential, and we urge retailers to get their orders in quickly to make sure that they are maximizing footfall to their stores early next year,” said Kate Hodgson-Egan, international sales manager for Lovehoney in the U.S. and U.K. “Fifty Shades of Grey continues to be the biggest brand in the industry and continues to build in popularity; make sure you don't get left behind.”
Fifty Shades Darker: The Official Pleasure Collection consists of 13 pleasure products, ranging from luxury rechargeable vibrators to sleek glass and steel toys to three couples’ bondage kits.
Further POS materials will be available early 2017.
For more information, visit Lovehoney.co.uk or follow Lovehoney on Twitter.
