Vibratex's Shay and Dan Martin to Receive XBIZ Pioneer Award Tonight

LOS ANGELES — Dan and Shay Martin of Vibratex will receive the Pioneer Award tonight at the 2017 XBIZ Awards, to be held at the Westin Bonaventure Hotel in Downtown Los Angeles and hosted by veteran adult star Ron Jeremy.

“We are so touched by this generous recognition, and we want to thank our friends and customers in the industry from the bottom of our hearts,” said Shay Martin, who started helping out in the family business during her high school years and has served as Vibratex’s vice president since 1999.

The Pioneer Award honors company figures who have had a profound impact on the adult industry through vision and innovation.

More than 30 years ago, Vibratex introduced its blended-orgasm vibrator, now the Rabbit Habit Original Deluxe. 

“Later, the company was instrumental in saving the iconic Magic Wand massager not once but twice — first, when Hitachi had stopped sales to the U.S market, and then a second time when the Japanese company decided to remove its name from the Magic Wand,” a Vibratex spokesperson said.

More recently, Vibratex brought the cordless Magic Wand Rechargeable to consumers, together with Hitachi. Vibratex, which remains the sole importer to North America of the Magic Wand, continues to be a second-generation, family-owned company, based in Napa, Calif. 

In addition to their work with Vibratex and Magic Wand-branded products, Dan and Shay Martin have supported people coming into industry, and have helped new brands get off the ground, including We-Vibe and Jimmyjane.

"We’ve seen such wonderful change in our industry over the years: the empowerment of women, greater openness about sexuality, acceptance of others and so many amazing products brought about by innovation and thinking outside the box,” Shay Martin said. “But one thing that has not changed is the fact that we all support each other in this business and are like a big family. For that, we are continually grateful.”

Other Pioneer Award recipients this year are Ron Cadwell of CCBill, Kelly Holland of Penthouse and Eldorado CEO and founder Larry Garland.

For more information on Vibratex, visit their official website or follow them on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More