Uberlube to Showcase Long-Lasting Formula at SHE L.A.

Uberlube to Showcase Long-Lasting Formula at SHE L.A.

LOS ANGELES — Uberlube will be exhibiting its silicone-based personal lubricant at the next Sexual Health Expo (SHE), to be held this Saturday, Feb. 4 and Sunday, Feb. 5 at the California Market Center (CMC) in Los Angeles.

“Uberlube makes sex better for everyone by reducing friction, not sensation,” said John Epler, an Uberlube account executive. “(Uberlube) features long-lasting performance and (uses) simple, body- and condom-friendly ingredients. Uberlube dissipates when no longer needed, (with) no sticky residue."

Uberlube, Epler said, is “great for partner play and ideal for vaginal and anal play. (Uberlube) is scent- and color-free and made in the USA.”

Uberlube, created by Stephen Magnuson, was launched in Chicago in 2002. The brand is celebrating its 15th anniversary this year.

“Today, we continue to batch, test and bottle Uberlube in our Chicago-area facility with our own workers,” an Uberlube spokesperson said. “Currently, only three people know the Uberlube formula, and at least two of them make every small batch we produce. Everyone at Uberlube cares about our product, and it shows.”

An important reason for Uberlube’s success, a representative said, is the company’s insistence on sticking to lubricants rather than manufacturing a wide variety of products.

“Here at Uberlube, all we do is make Uberlube,” a spokesperson said. “We believe in focus and simplicity — not just in our products, but also, in how we do business. Rather than modeling our approach on the restaurant that serves 50 mediocre food options, we are focused on doing one thing right every time: producing the best personal lubricant on the market.”

Veteran sexologist Dr. Ruth Westheimer will give the keynote address for SHE L.A. 2017 on Saturday from 2-3 p.m. Other prominent sexperts who will be featured at this weekend’s gathering include Dr. Ava Cadell, Tristan Taormino, Ducky DooLittle, Reid Mihalko, Allison Moon, Elle Chase, Orpheus Black, Hernando Chaves and Wicked Pictures contract performer Jessica Drake.

The California Market Center is located at 110 E. 9th St. near Main St. in Downtown Los Angeles.

For more information on Uberlube, visit their official website or follow them on Twitter, Instagram or Facebook.

For more information on SHE, follow them on Twitter, Instagram or Tumblr.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Show More