Annika Scherer Joins Diamond Products in Europe

Annika Scherer Joins Diamond Products in Europe

CHATSWORTH, Calif. — Annika Scherer has joined the Diamond Products team as a European brand ambassador.

Scherer brings over 10 years of adult brand experience, having previously worked at Fun Factory in Germany. Her knowledge of international markets, as well as her education in International Studies of Global Management, will be key to her new role.

“I am so happy to be adding Annika to our European team,” said Raymond Houtenbos, head of European sales. “She has a strong network of international markets and the ability to recognize opportunities for growth. She is going to be a great addition to our European team and will continue to provide the best service and support for our customers.”

In her new role, Scherer will help to build and support the presence of all Diamond Products brands in the European region. This will include B2B and B2C strategy development and implementation for Pipedream Products, Jimmyjane and Sir Richard’s, as well as retailer visits, events and tradeshows.

“Pipedream Products is a world leader with a full range to meet the retailer’s needs,” Scherer said. “From bread and butter products to premium lines with Jimmyjane and Sir Richard’s, I believe that Diamond Products has something for every retailer, which is just what drew me to work with them.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

Show More