Lovehoney, VisitBath Team Up to Launch 'Virility'

Lovehoney, VisitBath Team Up to Launch 'Virility'

BATH, England — VisitBath has teamed up with Lovehoney to launch a new limited edition warming lube, Virility, containing the Bath thermal mineral water straight from the source that runs beneath the city.

According to the company, it is the first time that the water have been used in combination with a lubricant. The water contains more than 43 different minerals, and dates back to 863 B.C., when it was first discovered for its healing and health giving properties.

The product has taken more than 18 months to develop and infuse the thermal water into a base lubricant, the company said.

David James, chief executive of VisitBath says, "We are delighted to be working in partnership with award-winning local business Lovehoney to launch this limited edition product. One of our commercial objectives is to work more closely with local businesses, and to be able to tap into the therapeutic properties of the mineral waters of Bath with such a product is a fabulous way of making use of the water — if a little 'risqué,’ shall we say! It is thought that the waters can help with skin conditions, joint and muscle problems, heart and circulatory illnesses as well as fertility."

Virility is a luxury water-based formula containing a subtle fig and honey fragrance — inspired by the Roman's love of figs and honey, the company says. The lube promises to enhance intimate play and sexual pleasure. The product will naturally warm up once in contact with the skin for overall pleasure.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More