AdamMale Names Colby Melvin as Brand Ambassador

AdamMale Names Colby Melvin as Brand Ambassador

HILLSBOROUGH, N.C. — AdamMale today announced that activist and model Colby Melvin has been selected as the gay sex toy retailer’s new brand ambassador.

“Colby Melvin is the perfect fit,” said Lee Grutman, media strategist at AdamMale. “He’s sexy, smart, outgoing and has a great sense of humor. Colby is a tireless advocate committed to helping gay men feel comfortable with their sexuality and does an incredible job reaffirming that sex is a natural and wonderful thing. 

“Colby shares AdamMale’s commitment to giving back by donating his time and talent to charitable organizations. We could not have asked for a better brand ambassador.”

With the announcement, AdamMale has released a parody video, “Dodgeball,” starring Melvin, whose social media following has reached nearly 2 million.

Melvin is joined in the video by legendary drag stars Jackie Beat and Willam Belli, among others.

“I’m excited about working with AdamMale,” Melvin said. “Much of my advocacy work is centered around empowering gay men to own their sexuality unapologetically.

AdamMale’s satirical video, “Dodgeball,” was directed by Brad Hammer and also features Jack Merridew, Brandon Wilde, Nickoles Alexander Perez, Austin Wallis and Timothy Willy, among other personalities.

The video opens with coaches Jackie Beat and Willam Belli ready to square off. Melvin, who plays the referee, then leads both teams into the auditorium and, once he blows his whistle, the humor becomes hard to dodge.

Click here to watch the “Dodgeball” video.  

AdamMale is an offspring of adult products seller Adam & Eve, which is operated by PHE Inc. Over the past decade, more than 40 percent of AdamMale’s profits have been donated to various charity programs.

Pictured: Colby Melvin

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More