Video: MyDirtyHobby.de Releases Cancer-Screening PSA

Video: MyDirtyHobby.de Releases Cancer-Screening PSA

BERLIN — German adult website MyDirtyHobby.de has released a new public service announcement video that asks ladies “to give men a hand” to increase early testicular cancer detection.

The PSA, starring adult star Lucy Cat, seeks to grab the attention of both men and women and has a payout if the video reaches 1 million views online — MyDirtyHobby.de will donate €10,000 to testicular cancer prevention programs.

In the video, which AdWeek said has gone viral in Germany, Lucy Cat goes “egg hunting” in an explicit testicular cancer exam tutorial.  

“We support open-minded society. That’s why we also have to talk openly about issues like testicular cancer,” says Dennis Cohen, a spokesman for MyDirtyHobby.de told AdWeek. “We hope the campaign will teach men the importance of checking their ‘eggs’ regularly, so they can enjoy life for as long as possible.”

According to MyDirtyHobby.de, just 11 percent of German men take advantage of free annual cancer checks.  

AdWeek remarked that the MyDirtyHobby.de PSA is similar to a campaign by two years ago. Adult film studio Digital Playground and the Nonprofit Blue Ball Foundation placed an testicular-cancer PSA inside "Game of Balls," an X-rated "Game of Thrones" parody. 

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More