LELO Now Sold in Germany's Media Markt Stores

SAN JOSE, Calif. — LELO this month has announced it is one of the first pleasure brands stocked by Media Markt’s new online sex toy department.

The company reports Media Markt is one of Germany’s biggest electronics retailers. The new sex toy category features virtually the entire LELO catalog.

“It’s always a pleasure to see products as sexy as LELO’s alongside the most everyday things like washing machines,” said LELO CMO Steve Thomson. “It goes to show that LELO is as much a part of a normal, healthy lifestyle as anything else. That’s very rewarding. We’ve always done more than pleasure products, including design awards and so on, so we are the most mainstream pleasure brand in the world, and this partnership confirms that.”

A representative added, “There is a very encouraging trend across Europe for bringing the most beautiful sex toys out of the traditional sex shops and installing them alongside more mundane, more everyday products, like electronics. Here, they are positioned as household items, rather than objects to hide. 

“This is a change in attitude very much led by LELO,” the representative added. “After all, LELO has already secured similar placements in mainstream stores across Europe, from LuisViaRoma in Italy to Selfridges in London, as well as Muller in Croatia and many more besides.” 

For more information, visit LELO.com or MediaMarkt.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Flirt4Free Announces 4th of July 'Big Bang' Contest

Flirt4Free has announced its Fourth of July "Big Bang" contest, running July 1-4.

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Terry Strokes, Jax Phoenix Make Raging Stallion Debuts in 'Junk in the Trunk'

Terry Strokes and Jax Phoenix have made their Raging Stallion debuts in the first installment of “Junk in the Trunk.”

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Show More