Google Reportedly Launching Chrome Ad Blocker

Google Reportedly Launching Chrome Ad Blocker

MOUNTAIN VIEW, Calif. — Google plans on introducing a new ad-blocking tool in its Chrome web browser next year that will filter out certain ad types deemed to provide bad experiences for users, according to a report in the Wall Street Journal.

The new setting is expected to be switched on by default within the desktop and mobile versions of Chrome, which dominates the browser market with about 60 percent share across both platforms.

The Wall Street Journal said that unacceptable ad types include those identified by the Coalition for Better Ads, an industry group made up of members from Google, Procter & Gamble, Unilever, GroupM, Facebook, Thomson Reuters, The Washington Post, the Interactive Advertising Bureau and the Association of National Advertisers.

The group’s initial list of unacceptable ad types include pop-ups, auto-playing video ads with sound and “prestitial” ads that count down before displaying content.

Google’s new feature, which is described as an advertising “filter” as opposed to a “blocker,” will block all ads on sites that have a certain level of unacceptable ads, the Wall Street Journal wrote.

Offering help in advance of the implementation of the new feature, Google has prepared a self-service tool called “Ad Experience Reports,” which will alert publishers to offending ads on their sites and explain how to fix the issues.

Google also is pitching publishers on a new tool it is calling “Funding Choices,” where it will give publishers the option to force a choice on users running their own ad blocking software — whitelist the site so its non-annoying ads can display or pay a small fee to access the content ad-free.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Age Verification Watch: Michigan Joins the AV Club, Some Laws Just Make No Sense

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Free Speech Groups Back SCOTUS Appeal of Georgia Strip Club Tax

Two civil liberties organizations filed an amicus brief Tuesday supporting a petition asking the U.S. Supreme Court to hear an appeal in a case involving whether a tax specifically aimed at adult entertainment establishments violates the First Amendment.

Creator Networking App 'Plaiir' Launches

Plaiir, a mobile networking app for creators, has officially launched.

North Dakota House Committee Questions Anti-Porn 'Public Health Hazard' Claim

The North Dakota House of Representatives Education Committee on Monday amended a resolution that would have recognized pornography as a “public health hazard,” instead replacing that language with a call for further study into whether such a designation is appropriate.

Adult Site Broker Relaunches Site

Adult Site Broker has relaunched its website with several updates.

Show More