TrafficForce Upgrades Advertiser Panel With Big Data Features

TrafficForce Upgrades Advertiser Panel With Big Data Features

LOS ANGELES — TrafficForce.com today unveiled a new suite of powerful analytics that turns big data into actionable intelligence on a real-time basis.

“What we launched is Phase 1 of our big data initiative empowering advertisers to view hourly data from top to bottom on each and every one of their campaigns, ad channels or ads any time,” said Ross of TrafficForce.com. “In the upcoming weeks will be able to tell you even more about Phase 2, which will allow Advertisers to also implement hourly data on all targeting criteria throughout the platform. It’s a big change that turns heavy data loads into a huge plus instead.”

Ross said that TrafficForce.com continues to innovate and is tackling the unique challenges cause by what some might call “too much data” with smart solutions that harness all of the information available and turn it into a competitive advantage for clients.

“We have also streamlined the admin UI to make it more efficient and dynamic by allowing clients to change the display to match how they want to use it,” Ross said. “Now, what you see displayed is simpler and faster because you can turn off certain sections or data segments if you don’t believe they are necessary.

“Again, it’s all about making your data work for you without letting it overwhelm fast and effective decision making.”

Ross noted that TrafficForce serves more than 15 billion premium impressions each month from a network of top-tier publishers for media buyers and brand developers.


 

    

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More