TrafficForce Upgrades Advertiser Panel With Big Data Features

TrafficForce Upgrades Advertiser Panel With Big Data Features

LOS ANGELES — TrafficForce.com today unveiled a new suite of powerful analytics that turns big data into actionable intelligence on a real-time basis.

“What we launched is Phase 1 of our big data initiative empowering advertisers to view hourly data from top to bottom on each and every one of their campaigns, ad channels or ads any time,” said Ross of TrafficForce.com. “In the upcoming weeks will be able to tell you even more about Phase 2, which will allow Advertisers to also implement hourly data on all targeting criteria throughout the platform. It’s a big change that turns heavy data loads into a huge plus instead.”

Ross said that TrafficForce.com continues to innovate and is tackling the unique challenges cause by what some might call “too much data” with smart solutions that harness all of the information available and turn it into a competitive advantage for clients.

“We have also streamlined the admin UI to make it more efficient and dynamic by allowing clients to change the display to match how they want to use it,” Ross said. “Now, what you see displayed is simpler and faster because you can turn off certain sections or data segments if you don’t believe they are necessary.

“Again, it’s all about making your data work for you without letting it overwhelm fast and effective decision making.”

Ross noted that TrafficForce serves more than 15 billion premium impressions each month from a network of top-tier publishers for media buyers and brand developers.


 

    

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

Show More