VANCOUVER — Ad network JuicyAds today launched its new S2S postback technology, which is designed to build profitable campaigns through traceable clicks.
With the tracking system, advertisers are able to place postbacks (a URL that passes conversion data between the server where the “event” has been triggered to another server) on landing pages, signup pages, conversion/sale pages and others.
These postbacks, similar to tracking pixels, are sent to the JuicyAds database where they are matched to the exact source that sent the event, making it the “most-accurate ROI tracking possible,” according to Juicy Jay, CEO and founder of JuicyAds.com, a self-serve platform that specializes in mobile and desktop advertising, as well as popunders for all devices.
In addition to basic S2S functionality, the company has built multiple "goals," allowing advertisers advanced customization options and logging of different types of events, such as free registrations being tracked separately from signups, or to build other useful metrics like bounce rate.
"I'm just so excited about the potential for our clients to build all sorts of ROI tracking for their campaigns," Juicy Jay said. "Tracking events provides a huge advantage for our clients. We have integrated it on many campaigns, and the power it gives for source optimization as well as ROI tracking is amazing."
Juicy Jay said the biggest benefit of S2S postbacks is the combination of separate sets of data that would normally require an advertiser or media buyer to review one set of data, such as the traffic statistics for purchased traffic, and compare them separately with conversion or affiliate program data.
With S2S integration, this cumbersome process is no longer needed, he said. All statistics and events are displayed in one place, dramatically cutting the time required to manage campaigns and their positive results.
"In the near future there will be another announcement regarding the expansion of our ‘SexyTechnology’ to make campaigns more autonomous and require even less effort from advertisers," he said.
To integrate S2S into advertising campaigns, visit JuicyAds.com. The technology is available in the “banner campaigns” area.
Juicy Jay discusses S2S technology further in July’s XBIZ World, available here.