eXtreme Restraints Breaks Product Record

HUNTINGTON BEACH, Calif. — Online adult retailer eXtreme Restraints announced it has broken its record for new product releases, having released 50 new items in 30 days.

Marques, eXtreme Restraint's online marketing representative, told XBIZ that he regularly keeps count the number of new product photos and descriptions he writes each week, and at the beginning of last month noticed his list was growing exponentially.

eXtreme Restraints President Ari Suss said that, though his company specializes in fetish and BDSM gear, the influx of new items was split equally between fetish and regular sex products. Among the top sellers are giant-sized dildos and anal plugs.

Suss said his company has grown fast since it launched in 1999 and that knowing the need for new and fresh items keeps him and his buyer on their toes, looking out for new ideas and new products.

"We look at current sex toy trends and either buy from the manufacturer or create our own version," Suss said, who is a self-proclaimed fetish enthusiast.

Suss said eXtreme Restraints also takes customer requests into consideration when scanning the adult market for new, must-have products and certainly went into overdrive this past month.

"Fifty new items in about 30 days," Suss said. "That's almost two toys a day."

Suss said Marques has done a great job keeping up with the flow.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Wicked Sensual Care Debuts 'Natural' Lube From 'Simply' Collection

Wicked Sensual Care (WSC) has introduced the new Natural lubricant from its Simply collection.

Playharda Introduces 'Hard Nox' Line

Playharda Wholesale has debuted the Hard Nox collection of pleasure products.

Nalpac Releases 2026 Summer Catalog

Nalpac has released its 80-page 2026 summer catalog, featuring hundreds of products.

Kheper Releases 'Intimacy Heart' Massagers

Kheper Games has debuted its new Intimacy Heart Massagers.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of intimate wear.

Zuzana Kasinski Joins Fleshlight Team

Zuzana Kasinski has joined Fleshlight and will lead the company’s European expansion.

Hankey's Toys Introduces 'Atlas' Anal Plug, Updates 'Peak' Prostate Dildo

Mr. Hankey's Toys has debuted the Atlas anal plug and a new size of its Peak prostate dildo.

Arcwave Debuts 2 New Strokers

Arcwave has introduced its new Orbit and Thruster strokers.

LELO Debuts 'LELO Labs' Enhancements Line

LELO has introduced its new LELO Labs line of performance enhancers.

Adam & Eve Reveals Results of 'Bedroom Confidence' Survey

Adam & Eve has released the results of a survey asking respondents about their level of confidence in the bedroom.

Show More