eXtreme Restraints Breaks Product Record

HUNTINGTON BEACH, Calif. — Online adult retailer eXtreme Restraints announced it has broken its record for new product releases, having released 50 new items in 30 days.

Marques, eXtreme Restraint's online marketing representative, told XBIZ that he regularly keeps count the number of new product photos and descriptions he writes each week, and at the beginning of last month noticed his list was growing exponentially.

eXtreme Restraints President Ari Suss said that, though his company specializes in fetish and BDSM gear, the influx of new items was split equally between fetish and regular sex products. Among the top sellers are giant-sized dildos and anal plugs.

Suss said his company has grown fast since it launched in 1999 and that knowing the need for new and fresh items keeps him and his buyer on their toes, looking out for new ideas and new products.

"We look at current sex toy trends and either buy from the manufacturer or create our own version," Suss said, who is a self-proclaimed fetish enthusiast.

Suss said eXtreme Restraints also takes customer requests into consideration when scanning the adult market for new, must-have products and certainly went into overdrive this past month.

"Fifty new items in about 30 days," Suss said. "That's almost two toys a day."

Suss said Marques has done a great job keeping up with the flow.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Duo Vibrator' From 'Couples Choice' Line

Orion Wholesale has introduced the Duo Vibrator from its Couples Choice line.

Kheper Releases New 'Reverse Adult Charades' Party Game

Kheper Games has released the new Reverse Adult Charades party game.

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Show More