"I can't believe it's been 10 years already," 2Much CEO Mark Prince told XBIZ. "The other day I was thinking, 10 years of 9-to-9 workdays is an enormous amount of time. It's more than 10 years of worktime."
Prince started working with computers when he was 12, programming TRS-80 computers at his local Radio Shack store in Montreal. He moved on to designing websites, starting with mainstream sites and then moving to adult, assembling the elements and building live video chat sites from the ground up.
The company was started in 1997 and named after a phrase Prince heard when he went to video streaming or hosting providers with ideas he had to solve his or his clients' problems: They would tell him that he was asking "too much."
In 2000 Prince launched LiveCamNetwork.com as a demo site for 2Much's services. Jones told XBIZ, "Our sales pitch was 'Do you want a site like this?'" LiveCamNetwork.com has become the financial backbone to the expansion of 2much.
In 2005, LiveCamNetwork.com and its chat hostesses started appearing on a reality/docudrama TV show called "Webdreams" on Showcase, a Canadian television subscription service.
2Much now offers services to webmasters including helping them promote and manage their business, showing how to link up with billing companies, teaching how to train models, and helping webmasters with their own customer support.
Plans call for 2Much to build a higher profile.
"We've been focused primarily on the technology side, for years," Price told XBIZ. "Now we have our product working properly, and we're going to turn our attention toward marketing. It's a powerful program, but other companies have thousands of affiliates, performers and customers, and we don't. I always put the marketing to the side so we could develop the program. Now it’s time to say the program works, and it does all these great things, and let's start pushing it and marketing it."
Technology isn't completely on the back burner, though.
"There are also new technologies on the horizon that we've been experimenting with for a while, and we hope to add them by the end of this year. Things like better video quality and more platforms, not just PCs but televisions and cell phones," Price said.
For more information, visit 2Much.net.