Reena Patel, vice president of marketing at Kink, told XBIZ that the concept for Kink's eleventh site was first conceived by the company's creative consultant, Matt Williams, and test shoots began last year. She said the company wanted to wait to launch the site until its content was up to Kink's standards.
"It has always been an area that we wanted to enter," Patel said, "however we wanted to make sure that the content was authentic and in line with market preferences."
Patel said TSSeduction.com will be updated weekly with 40-45-minute exclusive videos, as well new gallery photos. Live feeds of TSSeduction shoots, which last approximately six hours, are also being planned for the site.
"The sites are concepted based on real fantasies and are based on our Kink.com mission statement of producing real, unique and authentic adult entertainment," Patel said. "This site falls directly into that goal."
Isis Love was hired to helm the site because of her experience both behind and in front of the camera, Patel said, as well as her passion and skill toward creating fetish content.
"She is dedicated, a very hard worker and has a deep understanding of what is hot," Patel said. "There was no question on her appropriateness."