VEENDAM, The Netherlands — EDC Wholesale says it will launch six new private label brands, with more than 300 new products at next month’s eroFame trade show in Hanover.
The new labels are part of the wholesaler’s house brands and created by the company’s in-house design team. EDC Wholesale has introduced several house brands in the past, the company says. EasyToys was its first house brand, divided into 10 different collections with a clean and stylish packaging.
Among the new house brands is Sinner Gear, a niche brand that is specifically designed for the experienced and extreme fetish sex toy user. The brand offers several sub brands, divided by material, which includes steel, silicone and leather. Sinner Gear offers 145 items including itmes for chastity, urethral, cock and ball, anal, and medical play. Each product comes with a manual and a cleaning kit.
EDC Wholesale says it is focusing more on male products and designed a sleek brand, called FPPR (pronounced as Fapper) for the modern traveling man, offering masturbators in a discreet packaging. The brand offers three different products in three different skin tones at affordable prices.
Boners is also designed for the male consumer, offering products to stimulate the penis and balls. The brand will launch a collection of cock rings, ball stretchers and drugstore items to start with, including masturbation creme, penis cleaner, XXL creme, erection creme, delay creme and delay spray.
EDC Wholesale also has designed a gift sets collection with 12 gift sets. The collection is divided into three price segments: deluxe, mid-range and budget gift set, each offering four gifts to choose from.
EDC Wholesale’s house brand Sway N01 was launched at eroFame 2016 and received positive feedback from visitors, the company said. The successor, Sway N02, is a luxurious rabbit vibrator that comes in the three colors similar to the first series. The toy is equipped with two powerful motors and covered with a smooth silicone layer. Its curved shaft provides G-spot stimulation with an external piece for clit stimulation. The Sway N02 is waterproof and USB rechargeable, and comes in black, pink and purple.
EDC Wholesale also launched My Magic Wand, a series of powerful wand stimulators available in four colors at eroFame 2016. This year at eroFame the wholesaler will expand the collection with four attachments.
EDC Wholesale will be located at booth #154-158 at eroFame show in Hanover.
