Lovehoney Wins Another Online Store Cybersquatting Case

Lovehoney Wins Another Online Store Cybersquatting Case

PRAGUE — Score another domain name victory for Lovehoney Group Ltd.

The Czech Arbitration Court this week awarded the HoneyLoveToys.com domain name to Lovehoney, the largest sex toy retailer in the U.K.

Lovehoney claimed in the UDRP action that the respondent named in the case, Tom Horton, registered HoneyLoveToys.com last year to intentionally poach its customers. Lovehoney said it had no affiliation with Horton or the website.

HoneyLoveToys.com offers a full lineup of sex toys and novelties and is purportedly operated from China.

Lovehoney, based in Bath, U.K., operates Lovehoney.com and Lovehoney.co.uk online stores. In January, the company was awarded Online Retailer of the Year (Pleasure Products) at the 2017 XBIZ Awards.

In the decision over HoneyLoveToys.com, an arbitrator said that the reverse combination of the first two words as “honeylove” in combination with the word “toys” makes that the disputed domain name is confusingly similar to Lovehoney’s registered trademarks in the E.U. and elsewhere.

In the order transferring the domain name to Lovehoney, the arbitrator ruled that the HoneyLoveToys.com domain name was confusingly similar to Lovehoney’s trademark, that the respondent had no rights or legitimate interests in respect of the disputed domain name, and that the domain name was registered and being used in bad faith.

“The panel finds it likely that internet users may be confused by the disputed domain name, and may actually believe that there is a connection between complainant as a trademark owner and respondent as a domain name holder,” the arbitrator said.

Last week, XBIZ reported that Lovehoney Group Ltd. was awarded the Lovehoney.online domain name in a similar case involving an online retail store.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils New 'Kink Royal' Collection From 'Noir Handmade' Line

Orion Wholesale has introduced the Kink Royal collection from its Noir Handmade line.

Florida Congressman Files Latest Bill to Repeal Section 230

Rep. Jimmy Patronis of Florida has become the latest member of Congress to propose legislation that would repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog

Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.

Le Wand 'Lick' Vibrator Featured in Wired Review

Le Wand's Lick three-in-one vibrator is featured in a new review on Wired.com.

We-Vibe Debuts 2 New Vibrating Cock Rings

We-Vibe has introduced its new Pivot 2 and Verge 2 vibrating cock rings.

Lovense Debuts 'Lush Anal' Vibrator

Lovense has introduced its new app-controlled Lush Anal vibrator.

Irish Parliamentary Committee Weighs Stricter AV Laws

The Irish national parliament’s Joint Committee on Arts, Media, Communications, Culture and Sport met Wednesday to discuss regulation of online platforms and improving online safety, including calls for stricter age verification by adult sites.

Ofcom Issues Guidance on Age Check Placement for Adult Sites

U.K. media regulator Ofcom on Wednesday published its recommendations for where and how adult sites should deploy age checks as required for compliance with the Online Safety Act.

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Show More