Report: PornHub Artificial Intelligence IDs Actors, Acts

Report: PornHub Artificial Intelligence IDs Actors, Acts

LOS ANGELES — An increasing number of top-tier adult companies are leveraging the power of artificial intelligence, computer vision, and machine learning, in an effort to better serve customers searching for something specific — a process akin to finding a needle in a haystack made up of millions of porn videos.

In an article for TechCrunch entitled “PornHub uses computer vision to ID actors, acts in its videos,” author John Biggs took a look at the popular tube site’s use of artificial intelligence and data analysis, exploring how the site, which receives a reported 80 million daily visitors, “found that its old, antiquated methods of tagging videos by hand was not sufficient.”

“Ultimately, we want to provide our fans with whatever it is they have a penchant for and our new model will be able to surface more accurate results for them, which will hopefully keep them coming back for more,” PornHub VP Corey Price told Biggs. “It’s all about continuously updating our platform to provide our fans with the latest in technology to make their experience on our platform as seamless as possible. The easier it is to navigate and access what they want, the happier they will be.”

Price says the company uses computer vision to identify specific actors, various positions, attributes and more in real time.

“So far we’ve used the model on about 500k featured videos which include user submitted and we plan to scan the whole library in the beginning of 2018,” Price adds. “Very shortly, the technology will also be used to detect various sex positions/categories and be able to properly tag them as well.”

PornHub is not alone in using AI to analyze, categorize, and make more readily accessible prodigious amounts of adult content, using facial recognition and other techniques to enhance the search and discovery process — illustrating how the industry remains at the forefront of technology.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More