Liberator Enters Asian Market

Liberator Enters Asian Market

ATLANTA — Luvu Brands today announced an exclusive agreement with South Korea-based distributor MSJL to offer Liberator-branded products in Asia.

“The demand for quality sex products is growing in Asia and we’re excited to be part of this transition,” said Brett Richardson, Luvu Brands' international sales manager. “This exclusive distribution agreement will definitely raise the profile of Liberator branded products within the region.”

According to a rep, MSJL is an internationally known manufacturer and distributor of intimate pleasure products. The company was established in 2003 and now operates a wide network of wholesale distribution channels as well as retail businesses in South Korea.

“We value our relationship with Luvu Brands,” said a representative for MSJL. “Our company is one of the leaders in marketing intimate adult pleasure products in South Korea. We look forward to developing a community of loyal and enthusiastic customers who will appreciate the Liberator products.” 

MSLJ will serve as the Luvu Brands’ primary wholesale representative with plans to distribute and market a number of core Liberator sexual positioning products and erotic bedroom accessories in South Korea, which includes the best-selling Wedge/Ramp Combo, tantric sex chairs and loungers, and the brand’s popular series of sex toy mounts.

“It is a pleasure working alongside our South Korean distributor MSLJ, and we are looking forward to a very successful venture,” Richardson said. The company also states that MSLJ will be providing additional marketing support for Liberator. 

The rep added, “Liberator Bedroom Adventure Gear is now selling their products internationally throughout Canada, Europe, China and Australia and has plans on expanding the brand into other countries including Japan, Taiwan, the Philippines and Indonesia.” 

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