TOKYO — Tenga has announced the launch of a new addition to the Iroha brand lineup — the Iroha Zen.
Iroha Zen is a new series of vibrators from the Iroha brand. According to a rep, for the first time, Iroha’s unique soft-touch silicone is available in a battery-powered item.
“Rows of pleats adorn the outer silicone, covering the marshmallow-soft inner layer,” a spokesperson said. “The long shape is easy to hold, and the item is fully waterproof up to 50 cm for use in the bath and easy washing. It also features Iroha’s dust-proof coating to help keep it clean. The zen requires two AAA batteries (tester batteries included).”
The shape is inspired by the “chasen,” a bamboo whisk used in making traditional Japanese matcha tea. The three item colors are named after teas: Hanacha (floral tea), Matcha (powdered green tea) and Yuzucha (citrus tea).
The Iroha Zen has a suggested retail price of $35 and will be available in early 2018.