COTR Selects Tracy Felder as Brand Ambassador

COTR Selects Tracy Felder as Brand Ambassador

LOS ANGELES — COTR has announced the addition of Tracy Felder to its team in the role of brand ambassador, where the retail industry vet will bring her hands-on experience to the premium brands the manufacturer offers.

COTR Inc. is the parent company behind the bvibe.com, Le Wand and The Cowgirl brands. Its high-end, couples friendly, body-safe designs are complemented with engaging branding and marketing, which is focused on conveying sex-positive education in a fun, friendly approach.

According to the company, Felder brings more than a decade of experience in adult retail to her new role. She played a key role in establishing a high-end sexy lingerie brick-and-mortar store in Philadelphia in 2005 and has since managed a sex-positive boutique that brings together sexual wellness with general self-care and entertainment.

On a mission to spread her sex-positive skills at a national level, Felder's career path has led her to COTR, where she will now focus on product training where she will work alongside Alicia Sinclair, the company's founder and CEO.

With her sights set on promoting sexual wellness, self-care and acceptance of all gender identities and sexualities, Felder’s future goals include becoming a certified sex educator.

“It’s an honor and great privilege working with Alicia Sinclair,” Felder said. “She is an amazing innovator that has set the bar high for competitors and is opening the doors for entrepreneurial women of today. That means a lot to me, and that’s one of the key reasons I wanted to join COTR.”

Felder said that she is already in the process of following in Sinclair’s footsteps in becoming a certified sex expert.

“I constantly strive to learn more about human sexuality in efforts to share my knowledge with as many people as possible,” Felder said. “I want to advocate sex positivity as an attainable goal for anyone. One shouldn’t refrain or withhold from what arouses them because it is taboo.”

“Embracing yourself and your partner(s) through communication, awareness, and positivity is how I see a sex-positive future,” Felder added. “Share, love, give … and receive unlimited pleasure!”

For her part, Sinclair said that Felder was a natural addition to the team as she "brings the expertise, enthusiasm and positive energy that is fundamental to COTR Inc."

“Her dedication to sex positivity and drive to engage consumers on the retail level make her an ideal addition to the COTR team," Sinclair said. "We’re so happy to have her and have already seen wonderful connections develop as we introduce her to our retail clientele.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More