Feelmore Adult Gallery Profiled by The Root

Feelmore Adult Gallery Profiled by The Root

OAKLAND, Calif. — The Root, an online African-American culture magazine, profiled queer- and black-owned Oakland retailer Feelmore Adult Gallery in a video segment.

In the video, Feelmore founder Nenna Joiner says that they opened up shop after having a dream where they began selling adult toys and DVDs out of the trunk of their Toyota Camry. To view the video, click here.

Joiner says that fiscal and social obstacles caused a nearly seven-year delay between the store's inception and grand opening. The barriers to entry were high: starting capital came from Joiner’s own pocket save for a small, quickly repaid loan.

“Being a person of color, I understand what it means to go into spaces to shop and to be followed around. We talk about a balance in our space,” Joiner explained. 

The range of people shopping at Feelmore runs the gamut. “I think with a sex store everybody is the right customer,” Joiner said. They explained that keeping their ear to the ground in terms of culture, rather than focusing on building a traditional store, gives them the opportunity to reach out to a new base.

They added, “A lot of people are very afraid to experience their bodies. [But] we definitely make sure that we send people home with this creative idea that sex is really sculpted by you, no one else.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ryan Keely Fronts Latest From New Sensations

Ryan Keely stars with Victor Cruz in the latest release from New Sensations.

Zariah Aura Stars in Latest From Transfixed

Zariah Aura stars with Kenna James in the latest release from Transfixed, titled "Feeling Her Way."

Brittney Kade Fronts 'Couples Loving Trans 2' From GenderX

Brittney Kade stars with Adira Allure and Sage Roux in the second volume of GenderX Films' "Couples Loving Trans," directed by Jim Powers.

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Eve Sweet Makes Her Brazzers Debut

Eve Sweet has made her Brazzers debut alongside Xander Corvus in “Horny Gymnast.”

Tonga Now Shipping 'Romantic Rose' Vibe From Blush

Tonga BV is now shipping the new Romantic Rose vibrator from Blush's Play With Me line.

Penny Barber: The Fit Mommy Domme Reveals Her Auteur Side

When Penny Barber took home the 2025 XMAs trophy for MILF Performer of the Year, she was 39 — but she’d already been telling people she was a MILF for almost 20 years.

Summer Starz Makes Her WIFEY Debut

Creator Summer Starz has made her debut for Vixen Media Group (VMG) studio imprint WIFEY alongside her husband Dean Darkhole and Sheem.

Jewelz Blu Stars in Latest From Ricky's Room

Jewelz Blu stars with Mazee the Goat and site honcho Ricky Johnson in the latest release from Ricky’s Room, titled “Two Inside Of Jewelz Blu.”

Show More