LOS ANGELES — TrafficStars has announced the launch of its new retargeting tool for advertisers.
According to the company, its new feature, which was in beta testing since January, is being hailed as the "most powerful" retargeting tool in the adult industry.
Retargeting is a form of online advertising where consumers are targeted based on their previous online actions. It works by placing an unobtrusive piece of code (a pixel) on the advertiser’s website. This pixel will ensure that retargeting ads are only served to users who have previously visited the website.
Considering that estimates report that only two percent of web traffic converts on the first visit, retargeting is an essential discipline to make sure advertisers get the most out every dollar invested.
With that in mind, TrafficStars has developed a retargeting tool that offers countless combinations and capabilities, making it unique in this industry.
In addition to the regular “positive” or “negative” retargeting — where clients can either target or exclude visitors that have been exposed to the retargeting pixel — TrafficStars also provides a “dynamic retargeting” option.
This setup offers unlimited possibilities of creating personalized parameters, such as targeting users from certain age ranges, users that have purchased a product of a certain value, or any other specific event occurring on the website.
“Retargeting is an immensely powerful tool and that’s why we developed the best and most flexible retargeting available in our industry today. Users can set up their own parameters to retarget any number of events on their websites, so there are endless possible ways to use them,” TrafficStars’ Managing Director Peter Rabenseifner said.
“There is no limit to what you can potentially retarget with your dynamic parameters and the right conditions selected. So, we invite advertisers to let their imaginations go wild and reach exactly the users they want to!”
For more information, email advertising@trafficstars.com.
