TrafficStars Debuts Dynamic Retargeting Tool

TrafficStars Debuts Dynamic Retargeting Tool

LOS ANGELES — TrafficStars has announced the launch of its new retargeting tool for  advertisers.

According to the company, its new feature, which was in beta testing since January, is being hailed as the "most powerful" retargeting tool in the adult industry.

Retargeting is a form of online advertising where consumers are targeted based on their previous online actions. It works by placing an unobtrusive piece of code (a pixel) on the advertiser’s website. This pixel will ensure that retargeting ads are only served to users who have previously visited the website.

Considering that estimates report that only two percent of web traffic converts on the first visit, retargeting is an essential discipline to make sure advertisers get the most out every dollar invested.

With that in mind, TrafficStars has developed a retargeting tool that offers countless combinations and capabilities, making it unique in this industry.

In addition to the regular “positive” or “negative” retargeting — where clients can either target or exclude visitors that have been exposed to the retargeting pixel — TrafficStars also provides a “dynamic retargeting” option.

This setup offers unlimited possibilities of creating personalized parameters, such as targeting users from certain age ranges, users that have purchased a product of a certain value, or any other specific event occurring on the website.

“Retargeting is an immensely powerful tool and that’s why we developed the best and most flexible retargeting available in our industry today. Users can set up their own parameters to retarget any number of events on their websites, so there are endless possible ways to use them,” TrafficStars’ Managing Director Peter Rabenseifner said.

“There is no limit to what you can potentially retarget with your dynamic parameters and the right conditions selected. So, we invite advertisers to let their imaginations go wild and reach exactly the users they want to!”

For more information, email advertising@trafficstars.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More