Advocate Declares Feelmore 'Coolest Sex Shop in America'

Advocate Declares Feelmore 'Coolest Sex Shop in America'

OAKLAND, Calif. — Feelmore Adult Gallery is being called “The Coolest Sex Shop in America” in the current issue of The Advocate magazine.

“Feelmore is the kind of place where you can buy a dildo while also getting a flu shot (in partnership with Walgreens), catch a comedy show, talk politics, or ask a sex worker secrets of the trade,” the article says. “Founded by Nenna Joiner (one of very few queer woman of color owners in the industry), Feelmore fosters a boutique feeling with carefully curated items tastefully displayed — without the gaudy XXX-rated imagery that dominates many adult products.”

To best reflect Feelmore’s diverse customers, Joiner says she chooses products with imagery that’s consistent with the boutique’s vision or removes it altogether. Feelmore also reflects diversity through unique art and products handpicked from around the world “that speak to our clients’ sensibilities,” Joiner says. 

While Feelmore offers education, Joiner says the boutique takes a different approach from traditional retailers.

“I was not going to be that sex store owner who went around teaching people how to find a G-spot,” Joiner told The Advocate. “Instead, my role is to encourage body-positivity and educate them on how to overcome their fears.”

In addition to having aspirations of opening a Feelmore location at an airport, Joiner also says she’s considering “tricking out a food truck to sell sex toys in a mobile storefront.”

To read the article, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More