One main aspect of the rebranding separated some of the older content from the newer. The subtle change brings the Jet Set Men graphic up-to-date while retaining the established audience. Jet Set International continues to be the brand to represent the films shot abroad. Jet Set Productions is used for business identification, and identification of the older product which has been separated from the newer brand-specific product.
Chris Steele joined the team this year, and according to Mark Hovanec, executive in charge of production, "having Chris aboard increases our capabilities 10-fold. We now have a combination of talent that will allow us (Jet Set) to work into our vision of the ultimate production company for the next decade."
Already in the works are "Proven Straight," "Jet Set Fraternity Gang Bang 2," "Cock Tease" and "Code Violators." An aggressive shooting schedule is planned for the remainder of the year, with an additional minimum of six more films, along with a blockbuster scheduled for release in the final quarter.
With the increased shooting schedule, Jet Set Men, along with Mr. Steele's expertise, has extended its casting net with the goal of signing exclusives to the studio. Newly signed exclusives include Sebastian Young, Nickolay Petrov and Zach Rockwood.
