Aria Nathaniel Discusses Being in Charge of Pornhub's Social Media

Aria Nathaniel Discusses Being in Charge of Pornhub's Social Media

BURBANK, Calif. — Pornhub’s Aria Nathaniel, who runs the adult brand’s social media efforts on Twitter, Instagram and elsewhere, was recently interviewed by HypeBeat Radio.

In the interview, Nathaniel discusses what she actually does for a living. “I literally do A-Z marketing — social media and ad campaigns,” she told HypeBeat, which offers lifestyle news pieces and interviews on footwear, fashion, music and creativity.

Starting at 8 a.m. each day, Nathaniel logs in and jumps into the social media space, making her presence known online. She explained in the interview how the blue-checked @pornhub Twitter handle has actually turned into her own personal account.

“You can check it — there’s no porn on there. It’s mostly me tweeting about eating avocado toast and wanting to throw up,” she said. “The one thing I don’t talk about is politics.”

Reactions from Pornhub fans are sometimes “amazing,” she said.

“I think I may create a coffee table book based on all the comments,” she said.

Nathaniel estimated that the Pornhub account gets an average of one direct message every three seconds. “If I even went through that tab for two days, it’d only cover the last 10 minutes,” she said.

Nathaniel, who’s been with Pornhub for four years, also discussed the brand’s latest marketing moves, like its recent Premium Places campaign, offering up free premium memberships to people who live in towns and cities with risque names.

She further talked about how Pornhub is branching out selling streetwear in conjunction with the brand Richardson and creating pop-up stores to keep the tube site’s interest alive and well.

Listen to the HypeBeat Radio interview here

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Pineapple Support to Host Wellness Sessions at Bucharest Summit

Pineapple Support is hosting free group and one-on-one therapy sessions at Bucharest Summit, June 3-5.

Pornhub Blocks Access in France in Response to SREN Law

Pornhub parent company Aylo has opted to block access to its sites in France rather than comply with age verification requirements under the country’s Security and Regulation of the Digital Space (SREN) law.

ASACP Highlights Study on Parental Controls

The Association of Sites Advocating Child Protection (ASACP) is highlighting the results of a study on the underutilization of parental controls.

Sydney Screams Launches New Site Through Grooby's Blue.xxx

Sydney Screams has launched her new membership site, SydneyScreams.xxx, through Grooby's website management company Blue.xxx.

Mistress Mystii Is LoyalFans' 'Featured Creator' for June

LoyalFans has named Mistress Mystii as its Featured Creator for June.

Show More