Aria Nathaniel Discusses Being in Charge of Pornhub's Social Media

Aria Nathaniel Discusses Being in Charge of Pornhub's Social Media

BURBANK, Calif. — Pornhub’s Aria Nathaniel, who runs the adult brand’s social media efforts on Twitter, Instagram and elsewhere, was recently interviewed by HypeBeat Radio.

In the interview, Nathaniel discusses what she actually does for a living. “I literally do A-Z marketing — social media and ad campaigns,” she told HypeBeat, which offers lifestyle news pieces and interviews on footwear, fashion, music and creativity.

Starting at 8 a.m. each day, Nathaniel logs in and jumps into the social media space, making her presence known online. She explained in the interview how the blue-checked @pornhub Twitter handle has actually turned into her own personal account.

“You can check it — there’s no porn on there. It’s mostly me tweeting about eating avocado toast and wanting to throw up,” she said. “The one thing I don’t talk about is politics.”

Reactions from Pornhub fans are sometimes “amazing,” she said.

“I think I may create a coffee table book based on all the comments,” she said.

Nathaniel estimated that the Pornhub account gets an average of one direct message every three seconds. “If I even went through that tab for two days, it’d only cover the last 10 minutes,” she said.

Nathaniel, who’s been with Pornhub for four years, also discussed the brand’s latest marketing moves, like its recent Premium Places campaign, offering up free premium memberships to people who live in towns and cities with risque names.

She further talked about how Pornhub is branching out selling streetwear in conjunction with the brand Richardson and creating pop-up stores to keep the tube site’s interest alive and well.

Listen to the HypeBeat Radio interview here

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More