Womanizer Selects BBDO Berlin for Marketing

Womanizer Selects BBDO Berlin for Marketing

BERLIN — Womanizer has announced that it has tapped BBDO Berlin as its new and first worldwide lead agency.

The company says that its decision was made following a pitch. The mandate encompasses all aspects of marketing communication — including product launches.

Founder and inventor Michael Lenke launched the Womanizer with innovative, patented Pleasure Air Technology for women into the market in 2014. Since then, more than 1 million Womanizers have been sold, and they can be purchased in more than 50 countries.

“BBDO Berlin won us over with their understanding of our brand and the sector, a holistic, modern and internationally-orientated market brand strategy, as well as enormous creativity,” says Thuve von Bremen, director for sales and marketing at Womanizer. “We are really looking forward to working together and to the resulting projects.”

Franzis Heusel, managing director of consulting at BBDO Berlin, adds, “It is almost exclusively women who work for our new client. For this strong team, the question in the foreground was: ‘How do you advertise with sex, when everyone else advertises with sex.’ Our future campaigns will show that we have found a convincing answer for the target group of women.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JustFor.fans Launches BlueSky Autoposting Feature

JustFor.fans has launched a new BlueSky autoposting feature that shares JFF posts on the social media platform.

Molly Little Stars in Latest From Brazzers

Zane Walker and Molly Little star in the latest release from Brazzers, titled "Backyard Fuckboy."

Sean Cody Launches New Underwear Campaign

Sean Cody has launched a new underwear campaign, featuring several of the studio’s performers.

Justin Matthews Stars in Latest From Next Door Twink

Alpha Studio Group (ASG) exclusive Justin Matthews stars with Des Irez and Canyon Cole in a new threesome from the company's production banner, Next Door Twink, titled "Two For One."

Adam & Eve Reveals Results of 'Threesome' Survey

Adam & Eve has released the results of a new survey asking respondents if they’d ever had a threesome.

Motorbunny Debuts 'E-Stim' Rideable Attachment

Motorbunny has introduced the new E-Stim attachment for its sex machines.

Pineapple Support Introduces 'Sacred Rage' Support Group for Performers, Creators

Pineapple Support will host a free online support group for performers and creators, designed for individuals struggling with intense emotions and the pain often hidden behind their anger.

Kansas Attorneys Seek Plaintiffs to Sue Adult Companies Over Age Verification

The Free Speech Coalition (FSC) has released a statement warning that a personal injury law firm in Kansas is soliciting plaintiffs to sue adult companies over the state's age verification

Angela White Stars in Latest From Brazzers

Angela White stars with Ken Feels in the latest release from Brazzers, titled “Stuck in the Cum Lab.”

Cere Introduces 'Diviner' Chrysanthemum-Shaped Vibrator

Pleasure brand Cere has debuted its new Diviner chrysanthemum-shaped vibrator.

Show More