Playboy.com Unveils New Strategy for Memberships

Playboy.com Unveils New Strategy for Memberships

BEVERLY HILLS, Calif. — Playboy.com has unveiled a new walled-garden website that taps into the exclusivity and reputation of its Playboy Club brand.

As part of the new site, all visitors are required to register. They can become a Playboy Club member for access to exclusive content and events. Premium membership with unlimited access starts at $4.16 a month.

“Visitors to the new Playboy.com are offered membership into a world previously only open to those lucky enough to receive an invitation to one of Playboy's exclusive events,” Playboy said.

Playboy Club members receive unrestricted access to what the brand has long been known for — pictorials that celebrate sexuality, along with compelling feature-driven sections and articles.

Members of the new Playboy Club will have the opportunity to attend events like the annual Midsummer Night's Dream party in Los Angeles, Playboy Fridays at TAO Beach at the Venetian in Las Vegas or Playboy's British LGBT Awards Pre-Party in London.

Early members to the beta version of the new Playboy.com got a taste of what's to come at last weekend's Playboy Social Club, a two-day event filled with music, cocktails and VIP guests deep in the Coachella Valley this past weekend.

"For months we have been creating a new, unique digital and mobile experience for Playboy fans, one that successfully communicates the entire story of our brand. We look forward to people visiting the digital platform and interacting with a Playboy that is very much a celebration of the past while offering something fresh and new," said Cooper Hefner, Playboy Enterprises Inc.’s chief creative officer.

Check out the new Playboy.com here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Pineapple Support to Host Wellness Sessions at Bucharest Summit

Pineapple Support is hosting free group and one-on-one therapy sessions at Bucharest Summit, June 3-5.

Pornhub Blocks Access in France in Response to SREN Law

Pornhub parent company Aylo has opted to block access to its sites in France rather than comply with age verification requirements under the country’s Security and Regulation of the Digital Space (SREN) law.

ASACP Highlights Study on Parental Controls

The Association of Sites Advocating Child Protection (ASACP) is highlighting the results of a study on the underutilization of parental controls.

Sydney Screams Launches New Site Through Grooby's Blue.xxx

Sydney Screams has launched her new membership site, SydneyScreams.xxx, through Grooby's website management company Blue.xxx.

Mistress Mystii Is LoyalFans' 'Featured Creator' for June

LoyalFans has named Mistress Mystii as its Featured Creator for June.

Show More