CHATSWORTH, Calif. — Taylor Made Enterprises announced that it has named Lavi Yedid as President of NS Novelties, effective immediately.
“I'm greatly appreciative to Scott [Taylor] for believing in me and allowing me the tools necessary to build this amazing brand,” Yedid said.
Taylor, CEO of the Taylor Made Enterprise network, said: "Lavi’s experience, vision, and hard work are largely responsible for why NS Novelties is where it is today.”
A rep explained, “Yedid’s experience and vision stems from more than 30 years in the adult industry. With a background rooted in design and an extensive knowledge of industry trends, Yedid has carved a path in an oversaturated field by building a brand of products anchored in quality, innovation and unique packaging. His drive and energy has catapulted NS Novelties into an internationally acclaimed brand.”
NS Novelties makes the Luxe Collection, Colours Dongs, Sinful Bondage, Firefly Glow in the Dark and others. The company recently released the Shi/Shi Union massager.
“It’s amazing to think that in seven short years we were able to accomplish all this," Yedid said. "We have an amazing team that deserves all the credit for growing and caring for our customer base and helping spread the word about our fabulous products.”
For the latest information on NS Novelties, visit its website.
