Lovehoney Reports Sales Push From 'Fifty Shades Freed' DVD Release

Lovehoney Reports Sales Push From 'Fifty Shades Freed' DVD Release

BATH, England — Lovehoney’s Fifty Shades Freed collection has been supported by retailers right across the globe with special in-store events to capitalize on the release of the latest movie’s DVD release.

Sales of the official product collections Lovehoney has released for all three books are up by 21 percent in the last year, the company reports. The movie’s launch around Valentine’s Day in February was a big sales driver with the Fifty Shades Freed Wand Vibrator and Knicker Vibrator both seeing a 500 percent uplift.

At the two Harmony stores in London, window displays helped increase sales of the products by around a third. At Kondomeriet in Norway, a special month-long promotion aired in cinemas received more than 15,000 responses in the first two weeks.

In the U.S., Lion’s Den organized a cinema promotion featuring six billboards on main highways in Ohio for the products.

Further Freed promotional events supporting the Lovehoney products were held in the UK, Ireland, Lithuania, Sweden, South Korea, Ukraine, Australia, Switzerland, Netherlands and France.

Laura Wood, Lovehoney sales consultant, said, “The Fifty Shades phenomenon is still going strong more than six years after the release of the books and it remains the best-known sex brand in the world. The cinema release of the film drives sales of the product range, with the DVD release a few months later providing renewed interest. We are very lucky to have such fantastic retail partners all over the world who have really helped to push the products with exciting in-store displays and eye-catching promotions.

“This week’s DVD release presents a fresh opportunity to generate more sales not just for the Freed products but also the earlier Fifty Shades Darker and the original Fifty Shades of Grey collections which are both still selling well,” she said. “We have loved working exclusively with E L James on all the collections and she approves all the products.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More