Womanizer, Standard Innovation Strike Deal to Merge

Womanizer, Standard Innovation Strike Deal to Merge

BERLIN & OTTAWA — Pleasure products companies Womanizer Group Management GmbH, maker of the Womanizer stimulator, and Standard Innovation Corp., which manufactures the We-Vibe vibrator, announced today that the companies have joined forces.

Under terms of the agreement, Womanizer Group acquired all outstanding shares of Standard Innovation, and Standard Innovation shareholders will be reinvested in the combined entity, which will be grouped under the newly founded holding company WOW Tech Group headquartered in Berlin.

Standard Innovation founders Bruce and Melody Murison remain investors in the new company but will no longer be involved in management operations.

Both flagship products, We-Vibe and Womanizer, are available at thousands of retail locations in over 60 countries around the world.

The new company, WOW Tech Group, will further develop the market-leading We-Vibe and Womanizer brands through new investments in innovation, marketing and promotion, broadening the geographic reach and management of intellectual property, the companies said in a joint statement.

“The combined company brings together two of the industry’s most successful, innovative and recognized brands,” said Johannes Plettenberg, managing director of Womanizer Group. “We-Vibe and Womanizer have much in common."

Frank Ferrari, president of Standard Innovation, said: “We-Vibe and Womanizer are poised to take advantage of their complementary strengths to benefit our retail and distribution partners, and consumers.”

“Both lead the industry in innovation, technology, and superior product design. Bringing together the teams behind these brands provides an exceptional foundation for a new phase of growth,” he said.

“The industry can expect new innovative products and superior marketing from leading brands that elevate the category, and our customers can expect enhanced service from a trusted, reliable partner.” 

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BasisDx Adds Expedited Results Option for 'Pro13' Home Testing Kit

PASS-certified home testing kit provider BasisDx has added a new option for expedited test results for its Pro13 kit.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Orion Debuts 'Suck-O-Mat 3' Masturbator

Orion Wholesale has introduced the third edition of its Suck-O-Mat masturbator.

Biird Debuts 'Ohwii' Glass Dildo

Biird has introduced Ohwii, its new double-ended glass dildo.

Sportsheets Releases New Training Video for 'Edge' Line

Sportsheets has released its latest training video, titled "Edge Product Training," the third in a series hosted by Brand Ambassador Rin Musick.

Exsens Marks Its 10th Anniversary

Intimate wellness and body care brand Exsens is celebrating its 10-year anniversary.

Honey Play Box Debuts 'Trill' Vibrator

Honey Play Box has debuted its new Trill app-controlled vibrator, which joins Melody and Elektra in the company's Kegel toy collection.

Osuga Debuts 'Flow' Vibrator

Pleasure brand Osuga has introduced its new Flow vibrator.

Orion Unveils 6 New Styles From 'Black Level' Line

Orion Wholesale has introduced six new styles from its Black Level line.

AllYourDolls Releases 'Transgender and Animal Furry' Lines

AllYourDolls has debuted their new Transgender and Animal Furry lines of sex dolls.

Show More