Lovehoney Says It Will Invest in Technology, Marketing to Reach New Markets

Lovehoney Says It Will Invest in Technology, Marketing to Reach New Markets

LONDON — Several days after a deal was announced to inject funding into online retailer Lovehoney Group Ltd., company execs signaled they will invest their new-found funding in the latest in technologies and expand marketing efforts to find new customers in unserved markets.

Telemos Capital, a Swiss investment firm, made the investment in the retailer for an undisclosed sum, taking a controlling stake in Lovehoney. According to the deal XBIZ reported on Friday, Lovehoney founders Richard Longhurst and Neal Slateford will continue to run the company.

Currently, Lovehoney is finding 60 percent of its sales from the U.K., with the remainder from Europe, U.S. and Australia — all of which, the company’s founders said, “have achieved significant growth in recent years.”

In addition, the Bath, England-based retailer has seen booming sales in those markets in recent years. Lovehoney delivered strong compound annual sales growth of about 30 percent in the past three years. In its last fiscal year, it recorded £100 million in annual sales.

Slateford and Longhurst said they will invest in new technology and marketing resources to “raise its profile in new geographies and to continue to evolve its excellent customer service, online content, community and innovative new products.”

“This is the culmination of 16 years of hard work by our brilliant teams in Bath and our offices worldwide,” Longhurst said. “It has been a phenomenal journey for Neal and I, and we're beyond excited at our future plans for Lovehoney.”

Slateford, meanwhile, noted “this investment shows the strength of online retail and will allow us to break into new markets globally.”

With Longhurst and Slateford leading day-to-day operations, Telemos’ Executive Chairman Philippe Jacobs and Chief Investment Officer Jacob Polny joined the Lovehoney board.

Slateford and Longhurst said that with the backing of Telemos, Lovehoney “will accelerate its plans for international expansion, tapping into fragmented and underdeveloped markets and building on its strong consumer engagement.”

Pictured: From left to right, Telemos Executive Chairman Philippe Jacobs, Lovehoney Co-Founder Neal Slateford, Telemos Chief Investment Officer Jacob Polny and Lovehoney Co-Founder Richard Longhurst.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

Show More