Lubna Salah Joins Sex.com Parent Escom

LOS ANGELES — Owner of adult portal site Sex.com Escom LLC announced today that industry veteran Lubna Salah has joined the company as business development director.

Salah has worked with Friendfinder, The Claria Corp and most recently, Mantra Films, parent of “GirlsGoneWild.” Her responsibilities at Escom will include online marketing strategies, including media buying, affiliate programs, search engines and analytics for the company's portfolio of domains.

“I am very excited about the great opportunity to be an integral part of the Escom team and further the development of Sex.com, as well as the rest of their web properties,” Salah said. “Escom is providing me with all the tools necessary to make Sex.com the number one portal of its kind. How can you not be excited about that?”

Escom CEO Del Anthony said, “Lubna represents the type of talent that we are looking for to help our company grow: smart, well-connected and a drive to be successful. She will be a tremendous asset as we build out and launch our new initiative for Sex.com.”

Anthony became CEO of Escom in March, as part of the company’s plan to rebrand Sex.com.

“Our goal is to turn the domain into what it should be — a world-class destination and online society for all things adult. Expect a complete metamorphosis,” Anthony said. “We are going to build the site into an enormously powerful brand. Sex.com will appeal to a much broader market segment with more focus on women users, and shake loose the negative stigma associated with adult sites.”

The new Sex.com site will be Web 2.0 powered, offering a multitude of options including video and photo content, shopping, news and survey statistics, as well as online community resources.

“The site will be refreshing, lively and unconventional,” Anthony said. “We are going to completely redo our image. Unique, informed, lifestyle-driven and socially networked; these are just some of the concepts visitors will associate with the site in the future. This new positioning will help us expand the brand way beyond merely driving Internet traffic to the world’s best domain.”

Salah will be working out of Los Angeles.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Pineapple Support to Host Wellness Sessions at Bucharest Summit

Pineapple Support is hosting free group and one-on-one therapy sessions at Bucharest Summit, June 3-5.

Pornhub Blocks Access in France in Response to SREN Law

Pornhub parent company Aylo has opted to block access to its sites in France rather than comply with age verification requirements under the country’s Security and Regulation of the Digital Space (SREN) law.

ASACP Highlights Study on Parental Controls

The Association of Sites Advocating Child Protection (ASACP) is highlighting the results of a study on the underutilization of parental controls.

Sydney Screams Launches New Site Through Grooby's Blue.xxx

Sydney Screams has launched her new membership site, SydneyScreams.xxx, through Grooby's website management company Blue.xxx.

Mistress Mystii Is LoyalFans' 'Featured Creator' for June

LoyalFans has named Mistress Mystii as its Featured Creator for June.

Show More