Lubna Salah Joins Sex.com Parent Escom

LOS ANGELES — Owner of adult portal site Sex.com Escom LLC announced today that industry veteran Lubna Salah has joined the company as business development director.

Salah has worked with Friendfinder, The Claria Corp and most recently, Mantra Films, parent of “GirlsGoneWild.” Her responsibilities at Escom will include online marketing strategies, including media buying, affiliate programs, search engines and analytics for the company's portfolio of domains.

“I am very excited about the great opportunity to be an integral part of the Escom team and further the development of Sex.com, as well as the rest of their web properties,” Salah said. “Escom is providing me with all the tools necessary to make Sex.com the number one portal of its kind. How can you not be excited about that?”

Escom CEO Del Anthony said, “Lubna represents the type of talent that we are looking for to help our company grow: smart, well-connected and a drive to be successful. She will be a tremendous asset as we build out and launch our new initiative for Sex.com.”

Anthony became CEO of Escom in March, as part of the company’s plan to rebrand Sex.com.

“Our goal is to turn the domain into what it should be — a world-class destination and online society for all things adult. Expect a complete metamorphosis,” Anthony said. “We are going to build the site into an enormously powerful brand. Sex.com will appeal to a much broader market segment with more focus on women users, and shake loose the negative stigma associated with adult sites.”

The new Sex.com site will be Web 2.0 powered, offering a multitude of options including video and photo content, shopping, news and survey statistics, as well as online community resources.

“The site will be refreshing, lively and unconventional,” Anthony said. “We are going to completely redo our image. Unique, informed, lifestyle-driven and socially networked; these are just some of the concepts visitors will associate with the site in the future. This new positioning will help us expand the brand way beyond merely driving Internet traffic to the world’s best domain.”

Salah will be working out of Los Angeles.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More