Alexander Institute Named North American Distributor for EDC

Alexander Institute Named North American Distributor for EDC

LOS ANGELES — Alexander Institute is now the exclusive North America master distributor for EDC Wholesale’s house brands Boners, FPPR and Sway.

EDC Wholesale and Alexander Institute will introduce the lines to buyers at the ANME show on July 15-17 at the Burbank Airport Marriott hotel.

EDC Wholesale is a Holland-based manufacturer that designs its product packaging with retailers in mind, the company says.

“The round shape of the Boners cock rings fits perfectly in the round packaging, offering a collection of products to stimulate the penis and balls, with an impressive assortment of cock rings, ball stretchers, as well as masturbation cream, penis cleaner, XXL cream, erection cream, delay cream and delay spray,” an Alexander Institute rep said.

FPPR. (pronounced as Fapper) is a line of masturbators with a discreet and stylish look.

“The packaging is a crucial element for consumer decision-making and therefore a very important part of the product,” FPPR’s designer said. The package suggests a world map to emphasize the travel-friendly aspect of the product.

Sway Vibes is a collection of luxury vibes, designed to stimulate with an ergonomic shape that provides direct vibration.

Visitors of the ANME show will have a worldwide premiere introduction of the newest Sway Vibes release, Sway No. 3, a silky smooth lay-on vibrator. The stimulator is ergonomically shaped and is made of premium quality silicone for stimulation of the vulva.

Alexander Institute is the producer of the world’s largest sex education series and publisher of a number of books for lovers. The brand’s critically acclaimed instructional programs, now available on VOD and DVD, are for couples and singles who want to enhance their sex life. World-renowned sex therapists, educators, and best-selling authors develop the erotic and informative series, featuring real couples.

“The cooperation of these two intimacy industry giants provides exciting new opportunities for marketing and sales of all three lines,” the company said.   

Alexander Institute will be situated in booths 87 and 86 in the main hall of the ANME show. For more information, call (818) 508-1296, or email sales@alexvid.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

So Divine Pleasure Products Now Available Through Currys

U.K.-based electronics retailer Currys is now carrying products from pleasure brand So Divine.

Orion Debuts 'Velvet Luxury Bed' Sex Machine From You2Toys Line

Orion Wholesale has introduced the Velvet Luxury Bed sex machine from its You2Toys line.

MyHixel Debuts ED 'Ring'

Men's sexual wellness brand MyHixel has introduced its new ED Ring.

Kiiroo Debuts 'PleasureDrive' Sex Machine

Kiiroo has introduced its PleasureDrive sex machine.

Doc Johnson Introduces New Richelle Ryan Strokers

Doc Johnson has debuted two new Richelle Ryan stroker sleeves.

Orion Expands 'Couples Choice' Line With New Thrusting Vibrator

Orion Wholesale has added a new thrusting G- and P-Spot stimulator to its Couples Choice collection.

Holiday Now Shipping 'Calla' From Zalo's 'Aurora' Collection

Holiday Products is now shipping Calla, the latest addition to Zalo USA's Aurora Series.

Blush Unveils 'Dr. Brody' Thrusting Vibrator

Blush has introduced the new Dr. Brody thrusting vibrator from its Dr. Skin collection.

Hankey's Toys Debuts 'Chastity Cage' Dildo, 'Breed'R Cum' Lube

Mr. Hankey's Toys has introduced its new Teddy Bryce Chastity Cage dildo and Breed’R Cum lube.

Lady Bonnd, Sugar & Sas Sign Exclusive US Distro Deal

Sugar & Sas has been named the exclusive U.S. distributor of Lady Bonnd pleasure products.

Show More