LELO Taps Cameron Long-Tel to Lead U.K., Ireland Sales

LELO Taps Cameron Long-Tel to Lead U.K., Ireland Sales

LONDON — LELO announced today that Cameron Long-Tel has been tapped as the pleasure product company’s new sales manager for U.K. and Ireland.

Long-Tel, who joined the company last month, is charged with securing stronger brand visibility with luxury retailers and e-tailers and to build partnerships in the U.K. and Ireland, according to LELO U.K. General Manager Rachael Nsofor.

Nsofor said she’ll also be working on keeping LELO “the No. 1 luxury adult massager in Europe alongside educating retailers on what sets LELO apart from competitors and keeping brand heritage alive.”

“Cameron has more than 20 years in the beauty and erotic industry, not only covering national account and direct sales roles in the U.S. but also working in retail management and development roles in France and the U.K.,” Nsofor said.

“Cameron has followed and been passionate about LELO since the beginning and included sexy products at Zuzu Nova — a curated beauty-and-fashion emporium of her own, housing hair, makeup and local design artists in Los Angeles.

“I’m extremely pleased to have Cameron on board — her passion for the brand and where she wants to take it is really special and I’m looking forward to seeing what she does with the LELO brand this year.”

Long-Tel said: “LELO has always been a company I’ve been fond of from both a personal and professional capacity, so I’m delighted to join the U.K. team. I’m incredibly passionate about sexy confidence, women’s empowerment and sexual health.

“I want to see LELO positioned with retailers that are outside of adult/erotic shops, making bedroom play more about the everyday conversation between a couple and less a taboo topic with Brits.”

LELOi AB is the Swedish company behind LELO, where offices extend from Stockholm to San Jose, from Sydney to Shanghai. The company, launched in 2003, offers personal massagers, as well as bedroom accessories and soy massage candles. Check out LELO's products here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More