WESTWOOD, Calif. — Playboy Enterprises Inc. announced this week that the company has tapped Jennifer Greenwald to the position of senior vice president of people.
Greenwald will spearhead recruitment efforts for top talent as the company continues to evolve, expand and position itself for the future, according to Ben Kohn, Playboy’s CEO.
Greenwald comes to Playboy after nearly a decade at RED, a digital creative agency that has some of the top U.S. brands as clients, most recently serving as vice president of human resources and talent acquisition.
"Jenny has an amazing track record at building expert teams within a highly creative company culture," Kohn, who has been leading the company as CEO since 2016 after former CEO Scott Flanders left the company.
"At Playboy, Jenny will play a key role as we continue to expand areas of our business, empower our employees and build upon the vibrant culture that makes Playboy such a great place to work."
Greenwald said: "I'm thrilled be joining the team of one of the world's most storied and iconic brands. The team that Ben has assembled is truly impressive and I'm looking forward to contributing to the continued growth of Playboy around the world."
Westwood, Calif.-based Playboy, an iconic brand for more than 60 years, is one of the most recognized and popular consumer brands in the world, enjoying 97-percent unaided global brand awareness.
It operates Playboy.com, creates adult content for TV distribution, publishes Playboy magazine in the U.S. and licenses foreign editions of the magazine around the world. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, selling in excess of $1.5 billion worth of goods annually. It also licenses retail stores and entertainment venues on three continents.
