India Patent Office Rejects Protection for Sex Toy Maker

India Patent Office Rejects Protection for Sex Toy Maker

NEW DELHI — The Indian Patent Office has rejected an application that would have provided intellectual property protection to one of the most-popular vibrators marketed around the world.

The patent’s office decision about WOW Tech Group’s We-Vibe brand of sex toys, delivered last year, has only come to light this week.

The BBC reported that WOW Tech, which recently was known as Standard Innovation Corp. prior to its merger with Womanizer Group Management GmbH, had applied for a patent in India to prevent generic copycats being sold in the Indian market.

Since the We-Vibe brand was founded in 2003, more than 5 million units have been sold across 50 other countries. A couples vibrator with an ergonomic design, the We-Vibe is protected by patents in the U.S. and elsewhere.

The Indian Patent Office rejected the application after stating that the products lead "to obscenity and moral deprivation of individuals."

"These are toys that are not considered useful or productive. Mostly these are considered to be morally degrading by the law," the Indian Patent Office wrote. "The law views sex toys negatively and has never engaged positively with the notion of sexual pleasure."

The Indian Patent Office also invoked the Section 377 of the Indian Penal Code, a 155-year-old colonial-era law, which criminalizes “unnatural” intercourse, in refusing the patent.

The BBC said an appeal to strike down provisions of the law is currently before the Supreme Court.

Dr. Shamnad Basheer, a visiting professor of law at India's National Law School who is working on a book about public health law, told the BBC, "Why should the patents office handle moral decisions? Officials trained in technical science are not supposed to decide whether an invention is moral or immoral."

In India, sex toys are openly sold online but they are hard to find in conventional brick-and-mortar stores.

The India Patent Office said that an amended claim with additional technical features could enable the We-Vibe to meet the requirements of novelty and inventive step, though such changes would not address the “moral deprivation” objection.

A spokesman for WOW Tech, Denny Alexander, told XBIZ today that the BBC story, more than a year after the ruling, "seems to have come to light after an opinion by Dr. Shamnad Basheer, honorary research chair of intellectual property law at Nirma University and visiting professor of law at the National Law School of India," who recently posted the story about the patent decision on his blog.

"The article questions the patent office's authority to make moral or immoral determinations," Alexander said. "[The company] has strong patent protection that has been recognized by patent offices around the world."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment line.

Monster Cocks Debuts 'Screamer' Dildo

Pleasure brand Monster Cocks has introduced its new dildo, the Screamer.

Kheper Debuts New 'Hot Naked Men' Playing Cards

Kheper Games has introduced its new "20 Years of Hot Naked Men" deck of playing cards.

European Commission to Assess Pornhub, XVideos, XNXX Compliance With Digital Services Act

The European Commission plans to conduct a study to determine how well adult sites Pornhub, XVideos and XNXX are addressing illegal content and other potential harms under the EU’s Digital Services Act.

German Higher Court Upholds Ban on PornHub, YouPorn

The Higher Administrative Court of Rhineland-Palatinate on Thursday upheld a “network ban” on Aylo-owned adult sites Pornhub and YouPorn for failing to comply with German age verification regulations.

Tiffani Madison Debuts Her Fleshlight Pro Stroker

Tiffani Madison has debuted her new Fleshlight Pro stroker, modeled on her anatomy.

Dame Debuts Limited-Edition 'Toy Stories' Book

Sexual wellness brand Dame has partnered with 11 erotica authors for a limited-edition book, titled “Toy Stories.”

Our Erotic Journey Expands Lineup With New Dildo Collection, Vibe & Stroker

Our Erotic Journey has debuted a new stroker as well as a new collection of dildos and expanded its Sublime collection of vibrators.

Show More