India Patent Office Rejects Protection for Sex Toy Maker

India Patent Office Rejects Protection for Sex Toy Maker

NEW DELHI — The Indian Patent Office has rejected an application that would have provided intellectual property protection to one of the most-popular vibrators marketed around the world.

The patent’s office decision about WOW Tech Group’s We-Vibe brand of sex toys, delivered last year, has only come to light this week.

The BBC reported that WOW Tech, which recently was known as Standard Innovation Corp. prior to its merger with Womanizer Group Management GmbH, had applied for a patent in India to prevent generic copycats being sold in the Indian market.

Since the We-Vibe brand was founded in 2003, more than 5 million units have been sold across 50 other countries. A couples vibrator with an ergonomic design, the We-Vibe is protected by patents in the U.S. and elsewhere.

The Indian Patent Office rejected the application after stating that the products lead "to obscenity and moral deprivation of individuals."

"These are toys that are not considered useful or productive. Mostly these are considered to be morally degrading by the law," the Indian Patent Office wrote. "The law views sex toys negatively and has never engaged positively with the notion of sexual pleasure."

The Indian Patent Office also invoked the Section 377 of the Indian Penal Code, a 155-year-old colonial-era law, which criminalizes “unnatural” intercourse, in refusing the patent.

The BBC said an appeal to strike down provisions of the law is currently before the Supreme Court.

Dr. Shamnad Basheer, a visiting professor of law at India's National Law School who is working on a book about public health law, told the BBC, "Why should the patents office handle moral decisions? Officials trained in technical science are not supposed to decide whether an invention is moral or immoral."

In India, sex toys are openly sold online but they are hard to find in conventional brick-and-mortar stores.

The India Patent Office said that an amended claim with additional technical features could enable the We-Vibe to meet the requirements of novelty and inventive step, though such changes would not address the “moral deprivation” objection.

A spokesman for WOW Tech, Denny Alexander, told XBIZ today that the BBC story, more than a year after the ruling, "seems to have come to light after an opinion by Dr. Shamnad Basheer, honorary research chair of intellectual property law at Nirma University and visiting professor of law at the National Law School of India," who recently posted the story about the patent decision on his blog.

"The article questions the patent office's authority to make moral or immoral determinations," Alexander said. "[The company] has strong patent protection that has been recognized by patent offices around the world."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pornhub Unblocks UK Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in the United Kingdom will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s U.K. age-verification process.

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

BeYourLover Debuts 'Guitar' 2-in-1 Vibe

Pleasure brand BeYourLover has introduced its Guitar two-in-one vibrator and suction device.

Utah VPN Rule for Adult Sites Takes Effect This Week

A new law in Utah comes into force Wednesday, making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification.

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Show More