India Patent Office Rejects Protection for Sex Toy Maker

India Patent Office Rejects Protection for Sex Toy Maker

NEW DELHI — The Indian Patent Office has rejected an application that would have provided intellectual property protection to one of the most-popular vibrators marketed around the world.

The patent’s office decision about WOW Tech Group’s We-Vibe brand of sex toys, delivered last year, has only come to light this week.

The BBC reported that WOW Tech, which recently was known as Standard Innovation Corp. prior to its merger with Womanizer Group Management GmbH, had applied for a patent in India to prevent generic copycats being sold in the Indian market.

Since the We-Vibe brand was founded in 2003, more than 5 million units have been sold across 50 other countries. A couples vibrator with an ergonomic design, the We-Vibe is protected by patents in the U.S. and elsewhere.

The Indian Patent Office rejected the application after stating that the products lead "to obscenity and moral deprivation of individuals."

"These are toys that are not considered useful or productive. Mostly these are considered to be morally degrading by the law," the Indian Patent Office wrote. "The law views sex toys negatively and has never engaged positively with the notion of sexual pleasure."

The Indian Patent Office also invoked the Section 377 of the Indian Penal Code, a 155-year-old colonial-era law, which criminalizes “unnatural” intercourse, in refusing the patent.

The BBC said an appeal to strike down provisions of the law is currently before the Supreme Court.

Dr. Shamnad Basheer, a visiting professor of law at India's National Law School who is working on a book about public health law, told the BBC, "Why should the patents office handle moral decisions? Officials trained in technical science are not supposed to decide whether an invention is moral or immoral."

In India, sex toys are openly sold online but they are hard to find in conventional brick-and-mortar stores.

The India Patent Office said that an amended claim with additional technical features could enable the We-Vibe to meet the requirements of novelty and inventive step, though such changes would not address the “moral deprivation” objection.

A spokesman for WOW Tech, Denny Alexander, told XBIZ today that the BBC story, more than a year after the ruling, "seems to have come to light after an opinion by Dr. Shamnad Basheer, honorary research chair of intellectual property law at Nirma University and visiting professor of law at the National Law School of India," who recently posted the story about the patent decision on his blog.

"The article questions the patent office's authority to make moral or immoral determinations," Alexander said. "[The company] has strong patent protection that has been recognized by patent offices around the world."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Duo Vibrator' From 'Couples Choice' Line

Orion Wholesale has introduced the Duo Vibrator from its Couples Choice line.

Kheper Releases New 'Reverse Adult Charades' Party Game

Kheper Games has released the new Reverse Adult Charades party game.

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Utah 'Porn Tax' Bill With VPN Provisions Passes State Senate

The Utah state Senate has passed a bill that would impose a 2% tax on the revenues of adult websites doing business in that state, and make sites liable if Utah minors use VPNs to circumvent geolocation.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

Fast-Tracked Arizona Bill Includes Consent 'Catch-22' for Adult Sites

A bill advancing rapidly through the Arizona state legislature would impose new requirements for adult content uploaded online, including seemingly contradictory provisions that could effectively make it impossible for adult sites to operate in the state.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

Corey Silverstein to Host Webinar on North Carolina Age Verification Thursday

Adult industry attorney Corey D. Silverstein has announced his latest "Legal Impact" webinar, titled "North Carolina AV Law — Content Creation Issues," to livestream Thursday at 4 p.m. (EST).

Ofcom Fines 8579 LLC $1.8 Million for AV Noncompliance

U.K. media regulator Ofcom on Monday imposed a fine of 1.35 million pounds (more than $1.8 million) against adult site operator 8579 LLC for failing to implement age checks as required for compliance with the Online Safety Act.

Show More