Squren Ad Network Upgrades RTB Platform

LOS ANGELES — Squren Ad Network has announced the launch of its updated Real-Time Bidding platform.

According to the company, the upgrade brings new features for advertisers including device, browser and carrier targeting, frequency capping per user, retargeting, throttling, enhanced blacklisting features and more.

“We saw the need to offer an open platform, but we needed to make sure we had the right features for both publishers and advertisers,” says Squren’s Edward Austin. “We hope these features will give advertisers the tools they need in order to maximize their ROI.”

For publishers, the platform includes new ad types such as pre-roll video ads and floating banners, which will help publishers monetize their site further.

The system also includes a new chat window for publishers to send messages to the administration for any questions or concerns they may have.

“We want everyone to get the most out of working with us and we want them to know that we have their best interest at heart,” Austin adds, noting, “Squren is sweetening the deal by offering special rates this week for publishers that sign up and start sending traffic through the system.”

For more information, email rtb@squren.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Show More