WESTWOOD, Calif. — Playboy's U.S. magazine will go quarterly and double in size in 2019.
Playboy CEO Ben Kohn told the Wall Street Journal today that the company was considering ending its run of the money-losing U.S. magazine in print entirely, but that a final decision was made to cut the frequency to four times a year and beef up the magazine’s content.
Starting in 2019, each of the issues will feature 220 pages — about twice its current page count — and include three playmates, Kohn said.
The U.S. Playboy magazine scaled back to six issues a year from 10 in 2017.
News of Playboy’s plan to take its magazine quarterly comes the same day it announced that it has hired Julie Uhrman as its first-ever president of media to help the company develop a greater presence in streaming TV, videogames and virtual- and augmented-reality platforms.
