Naughty America Shows Off its Flipside

SAN DIEGO, Calif. — After debuting the namesake DVD title at last week’s Erotica LA consumer show, Naughty America has launched the Naughty America Flipside website . With photo sets and 30-minute downloadable video vignettes, the site highlights a hipster vibe, taking the studio in a new direction aimed towards the youth subculture market.

“People really like it because it’s really different than most alt porn. We don’t want to be pigeonholed into that tattooed, Goth, punk girl genre, exclusively,” Naughty America Flipside Producer Laura Beth told XBIZ. “Because Naughty America is very fun and light-hearted and campy, we obviously wanted to stick with their model, so we wanted to stay with that and not go to off the beaten path. But I wanted to do alt porn in my way.”

Adding to Naughty America’s genre-based catalog, director Brett Brando and art director Marcus will contribute to the new line of DVDs and online content.

Beth said she also was interested in bringing more diverse elements to the Flipside line by including music, art and her own love of '70s style porn movies.

Judging by the response of fans at Erotica LA, the popularity of the models being used in the Flipside line will also attract consumer attention. The DVD features scenes with Sasha Grey, Lorelei Lee, Dana Dearmond and Satine Phoenix, all of whom signed at the show, drawing big crowds. Gia Paloma and Roxy DeVille are also onboard for future projects.

“We use a lot of alt models on our site but I like using girls you see a lot in porn, but you see them dolled up like a little porn doll,” Beth said. “When they come to a Naughty shoot, we kind of let them be who they are and you can really see it. The girls are having fun. They come to the shoot and we have an Airstream camper and they’re like, ‘Oh my God — this is so fun.’ We let them wear what they want; they bring their own costumes of outfits. Our shoots are really fun.”

Since the Flipside site also has links to other Naughty America sites, Beth is hoping for a crossover effect when users realize the alt models also are featured in content on Naughty America Bookworms or Naughty America Office, as well as various other lines.

Eventually, Beth said she would also like to see networking and community building features on the site.

“I would love to have a site where we have music reviews and have a network of people. It is reaching out to a subculture, so I’d definitely like to go in that direction,” Beth said.

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