"We found in the last several years that the best-converting stuff out there, by individual titles, is classics," VCX President David Sutton told XBIZ. "They are the most recognizable titles in the business. They're in the public vernacular. Titles like 'Debbie Does Dallas,' 'The Devil in Miss Jones,' 'Little Girls Blue,' everybody knows them. The content has not been available to webmasters for wide dissemination, and that's what we're aiming to change.
"We want to offer webmasters everything they need to populate a website: JPEGs, video-on-demand, streaming trailers, all the stuff that's not regularly available when you license VOD," Sutton said.
The VCXCash program will offer classic titles from a number of different studios.
"All of the classic studios have a lot of trust and faith in us. We're very good partners with all of them," Sutton said. "We have the Standard Digital 'Taboo' titles, the 'Taboo American Style' series from Fat Dog, the collectors' titles that we've licensed, and we're talking with Video-X-Pix about their titles. It'll enhance the VCX line and every other studio that's part of the VCXCash affiliate program."
A recent experiment with viral marketing on networking websites showed Sutton that the audience for classic adult films is broader than many people think.
"It's not just the baby boomer generation; our demographics go all the way across the board. We started profiles on MySpace, XFANZ and XPeeps, and when we put up free content we started to get unbelievable hits," Sutton said. "We got 11,000 hits in the first three weeks, and a conversion rate of 8 percent. I've never seen anything approaching 1 percent in a paid advertising campaign, and we're getting 8 percent on a free platform."
For more information, visit VCXCash.com.
