'pjur love' Ad Campaign Yielding 'Significant' Results

'pjur love' Ad Campaign Yielding 'Significant' Results

WASSERBILLIG, Luxembourg — pjur group company officials, assessing the brand's “pjur love — gives you more” advertising campaign, say they’ve achieved “significant” success with it.

pjur made the announcement on the eve of next week’s eroFame trade show in Hanover.

The ad campaign is included in advertisements and advertorials in some of the world's best-selling magazines such as Playboy, GQ, Cosmopolitan and jolie.

"We saw a significant rise in visitors to our own website and shops, and above all to the businesses and online shops of our customers," said Michael Bart, head of global marketing and online marketing. “The feedback on our B2C campaigns from pjur dealers is positive across the board.”

The advertisements and advertorials have already reached more than 5 million potential new customers in Germany, Austria and Switzerland alone, Bart said.

 “A number of advertising partnerships with Glamour and desired.de are still planned for 2018 and so demand is expected to remain strong, especially for pjur ORIGINAL, pjur BACK DOOR Relaxing Anal Glide and pjur med AFTER SHAVE Spray, which will be the key focus products in these ads.” 

Bart concluded: "Customers who used the POS materials such as posters and flyers for our "gives you more" campaign have benefitted most of all from our investment in the B2C target group. Dealers who still haven't got their hands on these materials can contact their pjur contact partner at any time as the new slogan will definitely stay for the future.” 

Check out more about pjur and the "gives you more" campaign here

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Show More