BROOMFIELD, Colo. — Patrick Lyons has re-joined Eldorado Trading Company as marketing director.
Lyons has more than 20 years of professional marketing experience in manufacturing, distribution, consumer packaged goods, and e-commerce.
He will be developing and implementing an overall corporate marketing strategy to translate the company’s business objectives into strategies that drive growth. He will also work towards enhancing and growing the relationships with manufacturers and retailers.
“It’s like coming home and I couldn’t be more excited to rejoin such a dynamic leader in adult distribution,” Lyons says. “I’m excited to use my enhanced knowledge not only to help Eldorado, but also assist the growth of our customers and manufacturing partners.”
Before rejoining Eldorado, Lyons served three years as the vice president of marketing for Pipedream, Jimmyjane, and Sir Richard's.
“We are very excited to have Patrick back on the Eldorado team,” said Wanda Garland, CEO of Eldorado. “His experience in all aspects of the industry will compliment our strategy for Eldorado to continue to be an innovative distribution leader.”